Note that GlobalWebIndex only interviews and represents internet users ages 16 to 64 in each country—not its total population. In countries with a high internet penetration (including in North America, Australia, and much of Europe), online samples will have an age, gender, and education profile that closely resembles that of the general/total population.

However, interviews we conducted with publishers fielded pretty consistent reporting of listener patterns—down slightly, but with a bounce back when the reopened economy brought back commuting and other daily habits that lead to greater podcast consumption.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Company-specific data is also evaluated alongside estimates from third-party research firms, and interviews with executives at ad agencies, brands, media publishers and other industry leaders covering these companies. A Tough Year for Advertising, Though Digital Spend Will Remain Marginally Positive. The coronavirus pandemic has had a significant effect on our UK ad spending forecasts.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Before, in an office, you were able to quickly meet and talk with people. Now we're doing more brainstorming that focuses on the creative process, rather than just a deadline. And that’s been really positive. From an acquisition standpoint, it's never been easier to work with influencers, because everyone's on their phone bored at home.

Company-specific data is also evaluated alongside estimates from third-party research firms, and interviews with executives at ad agencies, brands, media publishers and other industry leaders covering these companies. Total Media Ad Spending.

They want to continue the conversation with customers at home in a relevant way. Is that something you’re doing as well? Every morning at 8, we offer classes on Instagram Live from a different fitness instructor, yoga teacher or mindfulness coach for 30 to 60 minutes. We're also launching a conversation series with interesting people, like NBA Hall of Famer Steve Nash.

Company-specific data is also evaluated alongside estimates from third-party research firms and interviews with executives at ad agencies, brands, media publishers and other industry leaders covering these companies. Foreword: The Economic Impact of COVID-19.

Company-specific data is also evaluated alongside estimates from third-party research firms, and interviews with executives at ad agencies, brands, media publishers and other industry leaders covering these companies. An Overview of Our Latest China Ad Spending Forecast.

Digital transformation is largely being driven by changing customer expectations, which explains why many wealth managers are currently focusing their efforts on the front office, Sankar Krishnan, executive vice president of banking and capital markets at Capgemini, told Insider Intelligence in an interview.

And the pandemic has opened some more minds to virtual experiences, said Nikk Mitchell, founder and CEO of VR content company FXG, in an interview with YouTube channel Crossing China. “For something [revolutionary] like VR, it’s going to take a long time for people to accept ... , but I think it’s going to be a lot faster in China,” Mitchell said.

Finally, it examines prominent strategies currently in use by three insurers (Aon, Allstate, and Zurich Insurance UK) that have invested in AI technology, gleaned from interviews with key stakeholders. KEY STAT: Forward-looking insurers can leverage AI-powered chatbots to support customers 24/7—a benefit cited by more than half (56%) of global banking and insurance customers using AI interactions.

Our US digital video estimates are based on an analysis of 3,075 quantitative and qualitative data points from 116 sources such as research firms, government agencies, media firms, and public companies, plus interviews with top executives at publishers, ad buyers, and vendors.

Principal analyst Debra Aho Williamson and senior analysts Jasmine Enberg and Paul Briggs talk with vice president of business development Marissa Coslov about our forecasts for social network users. Download the slides. eMarketer Live Q&A: Social Network Users. You had questions, we have answers.

Company-specific data is also evaluated alongside estimates from third-party research firms, and interviews with executives at ad agencies, brands, media publishers and other industry leaders covering these companies. France. We forecast that total media ad spending in France grew at least 4% annually between 2017 and 2019.

Our forecasts are based on an analysis of data from research firms, online and mobile tracking services, government agencies, media firms, public companies, and interviews with industry experts. Data is weighted based on methodology and soundness.

The three big takeaways from our interviews are:. Be clear about your goals upfront. Think of creator as ambassadors, not influencers. Remember that trust is critical. Set Goals Upfront. Goal-setting is critical with influencer marketing, just as it is with other types of marketing.

Data is also sourced from online and mobile activity tracking services, government data and interviews with industry experts. Using a bottom-up analysis, we assess and analyze reported time spent with each device and media activity across various sources. And where definitions differ, the data is normalized and interpreted in terms of our definition (i.e., the population in India ages 18 and older).

A payer partnership may be on the horizon for Biofourmis, as insurers increasingly turn to DTx firms to help control chronic disease costs: In September, Founder and CEO Kuldeep Singh Rajput told Insider Intelligence that it’s “in very advanced talks with multiple payers in the US.”. Akili Interactive.

In an August 2020 interview with BroadcastPro Middle East, Rami Zeidan, TikTok’s head of video and creative for the Middle East and North Africa region, said, “We see very high penetrations whether it is in the GCC [Gulf Cooperation Council], Lebanon, Morocco, or Egypt, and this is a reflection of the growing internet penetration, the high mobile phone usage, and the increasing availability of good broadband

The first hour is an interview with a customer. We spend the second hour talking about what investments we need to make as a leadership team and what changes to make to the proposed strategy. Building Experiences that Bring First-Party Data into the Fold: Diageo. Mark Deveney. Vice President, Customer Marketing, Diageo North America. Diageo.

Based on our interviews for this report, education in this space seems to be mixed. Some experts on the ad tech side of the industry were concerned that the buy and sell sides alike didn’t realize the potential for fraud with CTV. In some cases, that could be because people coming from a TV background aren’t familiar with the underlying landscape of digital ad fraud.