Article
| FEB 2, 2021
Amazon's global ad business will grow by over 30% this year to $23.04 billion. That gives Amazon a 5.8% share of total global digital ad spending. The ecommerce giant's worldwide mobile ad spending will increase by 41.3% this year.
Article
| JUN 24, 2021
Report: Worldwide Digital Ad Spending 2021. Article: Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge. Article: iOS 15 will bring US state IDs to Apple Wallet.
Article
| MAY 24, 2021
Report: Worldwide Digital Ad Spending 2021. Article: US telecoms continue pivoting away from media to double down on 5G. Article: Creators are becoming a serious business for brands.
Report
| APR 29, 2021
The impact of Amazon on this share likely has a role to play, with ecommerce advertising spend becoming so important during the pandemic. We don’t yet have a UK forecast for Amazon ad revenues, but our global figures indicated a huge 52.5% increase for the company in 2020, with steady gains set to continue.
Report
| FEB 1, 2022
We believe this will unleash pent-up commercial activity and reopen borders to international tourism, a vital sector to many regional economies. Even with the arrival of the omicron variant, travel is unlikely to revert to last year’s depressed state.
Video
| DEC 6, 2019
Episode 2: Global Digital Ad Spending 2019. Episode 3: How Consumers Spend Time with Media. Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. Episode 6: Consumer Attitudes on Marketing. Episode 7: Digital Video. Episode 8: Global Mobile Payments.
Video
| JAN 2, 2020
Episode 2: Global Digital Ad Spending 2019. Episode 3: How Consumers Spend Time with Media. Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. Episode 6: Consumer Attitudes on Marketing. Episode 7: Digital Video. Episode 8: Global Mobile Payments. Episode 9: Programmatic Digital Display Ad Spending.
Report
| JUN 29, 2020
Amid unprecedented recessionary headwinds caused by the coronavirus pandemic, China’s total ad spending will downshift considerably, but remain in positive territory at 0.4% growth. This will make it the only national market we cover to see net growth this year. Digital ad spending in China, meanwhile, will grow by 5.0%.
Report
| JUN 8, 2021
MGM Resorts International. MoffettNathanson. Morgan Stanley.
Report
| OCT 13, 2020
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.
Report
| SEP 16, 2021
Nonmobile Ad Spending by Industry. The digital ad spending category that we now call “nonmobile” was once composed almost entirely of desktop/laptop ad spending. For many years, this kind of nonmobile ad spending heavily lagged behind mobile ad spending in terms of growth.
Report
| APR 29, 2021
In Canada, the impact of the duopoly is greater, since domestic players lack the scale to defend against the global ad platforms, a typical condition in smaller markets. By contrast, the US and UK digital display markets are larger and more diversified.
Report
| JUL 2, 2020
Our revised estimates for total ad spending in Canada this year show a big decline, mirroring what’s expected overall for the Canadian economy. Digital will hold its level after years of double-digit growth.
Report
| OCT 15, 2020
The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.
Article
| MAY 16, 2022
While Twitter glides downward in US, user numbers worldwide are still rising and will grow 1.5% to 368.1 million users worldwide this year. The fastest growth in Twitter users is concentrated in Western Europe, the Middle East and Africa, and Asia-Pacific.
Report
| JUN 30, 2020
The coronavirus pandemic has pushed UK ad spending into negative territory in 2020. However, digital ad spend will grow marginally, by 0.3%, fueled by the impressive performance of video ad spending—up 15.0% this year.
Article
| SEP 23, 2021
Article: Over 3 billion people worldwide are now digital video viewers.
Report
| SEP 30, 2021
Report
| NOV 18, 2021
Cross Screen Media and AdImpact forecast that CTV would account for 17% of total TV and digital video political ad spending in the 2022 election cycle. These firms estimated that CTV political ad spending would account for $1.5 billion in 2022 out of a total of $9 billion in anticipated TV and video political ad spending.
Article
| AUG 16, 2021
Report
| MAR 30, 2020
Travel bans, event cancellations and overall economic uncertainty could reduce global and US ad spending, though it’s too early to say definitively. With the NCAA, NBA, NHL and MLB canceling or suspending sporting events, several TV networks are finding large holes in their programming and will scramble to try to accumulate audiences and ad revenues elsewhere.
Report
| DEC 15, 2021
Savvy retailers will redirect some online ad spending to in-store screens that better convey brand values and capture consumers’ imaginations in an environment where making purchases is easy. Predictions. In-store tech, including POS functionality, will get a major upgrade—often from global providers. Most leading retailers in Western Europe will embrace cashless checkout.
Report
| SEP 23, 2021
US International Trade Commission (USITC). YouGov.
Report
| SEP 3, 2020
Our industry ad spending estimates are updated yearly and are based on eMarketer’s estimate of US total digital ad spending, which was most recently updated in Q2 2020 and factors in the effects of the coronavirus pandemic. CPG Ad Spending Overview.
Article
| MAY 10, 2022
Podcasts are expected to reach more than 500 million listeners worldwide by 2024. With this growth and innovations in podcast advertising in mind, many marketers now see the channel as essential to their media buying strategy.