Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China. In fact, we have lowered our outlook for China ad spending for 2020 and beyond.

Amazon's global ad business will grow by over 30% this year to $23.04 billion. That gives Amazon a 5.8% share of total global digital ad spending. The ecommerce giant's worldwide mobile ad spending will increase by 41.3% this year.

Google is also the market leader in online advertising, and is on track to command 29% share of global digital ad spending in 2021. Why it’s worth watching: Google has demonstrated that it’s using its dominance in smartphones and browsers to further its influence in search and in advertising sales, which could be perceived as monopolistic by regulators.

Beyond China, the pandemic's impact on ad spending remains less clear—here's a rundown of other potential consequences that could further dampen worldwide ad spending:. Companies with supply chains dependent on China might begin to reduce their ad spend as a way to mitigate economic losses. 

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

Has travel ad spending taken flight?

Report: Worldwide Digital Ad Spending 2021. Article: US telecoms continue pivoting away from media to double down on 5G. Article: Creators are becoming a serious business for brands.

We believe this will unleash pent-up commercial activity and reopen borders to international tourism, a vital sector to many regional economies. Even with the arrival of the omicron variant, travel is unlikely to revert to last year’s depressed state.

Report: Worldwide Digital Ad Spending 2021. Article: Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge. Article: iOS 15 will bring US state IDs to Apple Wallet.

Our industry ad spending estimates are updated yearly and are based on eMarketer’s estimate of US total digital ad spending, which was most recently updated in Q2 2020 and factors in the effects of the coronavirus pandemic. CPG Ad Spending Overview.

MGM Resorts International. MoffettNathanson. Morgan Stanley.

The impact of Amazon on this share likely has a role to play, with ecommerce advertising spend becoming so important during the pandemic. We don’t yet have a UK forecast for Amazon ad revenues, but our global figures indicated a huge 52.5% increase for the company in 2020, with steady gains set to continue.

In 2019, platforms and tech companies including Microsoft, Facebook, Twitter, and others contributed to a joint effort called The Global Internet Forum to Counter Terrorism that helps platforms identify and shut down harmful content quickly. Twitch credited the program for its ability to quickly take down the Buffalo video.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

While Twitter glides downward in US, user numbers worldwide are still rising and will grow 1.5% to 368.1 million users worldwide this year. The fastest growth in Twitter users is concentrated in Western Europe, the Middle East and Africa, and Asia-Pacific.

Ad spend on mobile display ads grew 22.0% to $61.00 billion. Just more than half of display ad spending was for rich media, with mobile video comprising the largest portion. Mobile video ad spend was expected to grow 28% to $26.21 billion. We expected mobile search ad spend to increase 18.5% to $39.51 billion.

Episode 2: Global Digital Ad Spending 2019. Episode 3: How Consumers Spend Time with Media. Episode 4: Global Ecommerce. Episode 5: Digital Ad Spending by Industry. Episode 6: Consumer Attitudes on Marketing. Episode 7: Digital Video. Episode 8: Global Mobile Payments. Episode 9: Programmatic Digital Display Ad Spending.

Marketers would be well advised to take a calculated approach to ad spending within the travel category in the current environment, as rising prices could depress demand.

Nonmobile Ad Spending by Industry. The digital ad spending category that we now call “nonmobile” was once composed almost entirely of desktop/laptop ad spending. For many years, this kind of nonmobile ad spending heavily lagged behind mobile ad spending in terms of growth.

In Canada, the impact of the duopoly is greater, since domestic players lack the scale to defend against the global ad platforms, a typical condition in smaller markets. By contrast, the US and UK digital display markets are larger and more diversified.

Savvy retailers will redirect some online ad spending to in-store screens that better convey brand values and capture consumers’ imaginations in an environment where making purchases is easy. Predictions. In-store tech, including POS functionality, will get a major upgrade—often from global providers. Most leading retailers in Western Europe will embrace cashless checkout.

We expect US linear TV ad spending to start a gradual descent. There will be a nominal lift in 2024 from the US presidential election and Summer Olympics, which typically deliver a slight boost to ad spending. Growth in CTV advertising will offset the negative trend line in traditional TV.