Key Trends. Ad Spending Moves Out of Step with Media Usage. TV and digital media consumption rocketed in Western Europe since Q1 2020, as people were confined to their homes and looked for ways to stay entertained and connected to the outside world.

Almost seven in 10 (69.1%) digital buyers are mobile buyers, too. Social Buyers. Our first forecast for social buyers in Canada was added in May 2020, just as the emerging channel for digital buying gained popularity. The pandemic is also driving up time spent with social media, leading to greater degrees of social buying.

Another 25% down-weighted media spend by 10% to 20% and are watching trends before determining future spending plans. And at Kenshoo, which supplies technology for advertisers and agencies to run digital ad campaigns, global media spending on social campaigns fell 27% from February to March 2020, said John Dobrowolski, general manager of social and apps.

These players have been expanding rapidly, but their market shares are tiny compared with top private insurers: Oscar Health counted 400,000 members at the beginning of 2020, compared with the tens of millions the top insurers cover each. Employers. The majority of US citizens—or 55% of the population—receive insurance through an employer, or employer-sponsored insurance.

Dugout, the largest media provider for some of Europe’s top soccer clubs (indeed, it’s owned by 10 of them, four from the English Premier League), provides a multitude of digital video content to a multitude of digital publishers. “Esports has been a really big component of our output recently,” said Jamie Wilson, chief commercial advisor at the company.