JUL 2, 2020
International Monetary Fund (IMF). Logan. Netquest. Nielsen. Opinion Box. Rock Content. Social Miner. Televisa. TV Azteca.
JUL 1, 2020
That said, the health emergency aggravated a global economic slowdown that was already underway, and recession is looming in many parts of the world. Faced with huge financial and social challenges, many businesses are struggling to survive.
MAY 18, 2020
In March, we forecast that mobile would be 26.5% of total media ad spending in Latin America this year compared with 38.5% worldwide. As mobile quickly becomes the device of choice among advertisers, these figures were expected to climb to 37.8% and 49.3%, respectively, by 2024.
JAN 18, 2022
Canada ranks second worldwide in Twitter penetration of internet users. It trails only Japan. Penetration is 25.5% in Canada, ahead of Brazil, the UK, Argentina, and the US. Twitter is the only social platform with more male users than female. According to Reuters, 25% of male respondents were users, compared with just 15% of females.
JUN 9, 2022
In 2020, mobile gaming generated 70% of in-app spending worldwide, according to data.ai. However, gaming in-app purchases dropped 35% across iOS devices in H2 2021, after Apple released the AppTrackingTransparency (ATT) framework, per AppsFlyer data. We expect these monetization challenges to continue, at least in the short term, as the focus turns to privacy.
OCT 4, 2021
Consumers value payment convenience and have embraced frictionless commerce solutions, like click-and-collect and cashierless checkout: 19% of global consumers said they wanted more seamless and frictionless experiences when checking out, per a recent Paysafe study. Fast’s solution is more convenient because it removes the number of checkout steps.
AUG 6, 2020
Forecasts always have built-in assumptions, but due to the current volatility of economies worldwide, there are a few caveats worth calling out. While this forecast takes into account that life won’t immediately go back to normal and there will be some flare-up of the virus spreading, it assumes that there will be a tepid economic recovery in H2 2020.
APR 24, 2020
The International Monetary Fund (IMF) projects that Canada’s GDP will shrink 6.2% this year. Deloitte estimates Canada’s 2020 GDP decline to be closer to 10%. Unemployment is particularly troubling.
SEP 9, 2020
Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative, explaining the critical implications for marketers (and he even has a sense of humor). Jeff Green is co-founder, CEO and board chairman of global advertising technology leader The Trade Desk.
MAY 28, 2020
During Q1 earnings calls, Disney reported that Disney+ had 54.5 million subscribers worldwide, and Netflix reported that it gained 15.8 million subscriptions worldwide, the most it ever added in a single quarter. AT&T announced that it is consolidating the ad sales teams of its WarnerMedia and Xandr divisions. In late May, WarnerMedia launched its streaming service HBO Max.
SEP 1, 2020
UK media ad spend will fall 7.5%, as the industry feels the full force of the country’s deepest recession since 2009. Digital ad spending will see a small rise (0.3%) as brands look to follow eyeballs. In what ways have brands pivoted? Meeting consumers’ immediate needs was vital in the early stages of the UK lockdown.
JUL 26, 2021
It’s critical to also acknowledge the progress of entities like the Global Alliance for Responsible Media (GARM). As the figures indicate, digital has retained its foothold and will win further confidence as open understanding and collaboration increases.
JUL 19, 2021
This has led citizens to fear that a huge event like the Olympics will cause more cases, despite the International Olympic Committee’s promises to keep attendance at 50% capacity and bar attendance by non-Japan residents.
JUN 8, 2021
MGM Resorts International. MoffettNathanson. Morgan Stanley.
JUN 21, 2022
But domestic losses used to be covered up by international gains. That didn’t happen this time. In addition to the US and Canada, in Q1 2022, Netflix lost subscribers in Latin America, Europe, the Middle East, and Africa, and its gains in Asia-Pacific were modest. The pressure is on for Netflix to reverse its misfortune.
SEP 24, 2020
We forecast that digital ad spending growth will rebound in 2021 before returning to pre-pandemic rates, and that by 2024 it will account for more than three-quarters of total UK media ad spending. In terms of the allocations of spend across industries, 2020 will be a story of two trends.
DEC 16, 2021
Latin America plays a pivotal role in the global growth of social network users and presents opportunities for companies to reach consumers of all ages. Social media platforms will be a gateway for small and medium-sized businesses (SMBs) to build out fledgling ecommerce operations.
MAR 20, 2020
In 2020, we expect total media ad spending worldwide will reach $691.7 billion, up by 7.0% from 2019. That’s a decrease from our Q3 2019 forecast when we expected worldwide ad spending to rise by 7.4% to $712.02 billion this year.
APR 28, 2020
The country was already suffering from the global slowdown in trade at the beginning of 2020, and the coronavirus pandemic has compounded those problems. Most companies and brands now need to scale back their H1 2020 ad spending plans, given the drastic changes in the social and commercial landscape.
APR 7, 2022
Pehar stated that the share of global listeners paying for Spotify (44.3%) is “very similar” in Canada. The mix fluctuates throughout the year depending on marketing promotions and the cyclical churn of its services. Spotify introduced its Audience Network to Canada in June 2021.
DEC 13, 2021
Canada’s federal government has repeatedly stated it will collect taxes from international services like Facebook, YouTube, and Netflix to help support Canadian content production. It’s a policy that would also satisfy domestic broadcasters, which protest that they’re subject to quotas and fees that international players are not.
NOV 13, 2020
—Mike Petrella, vice president, global partnerships, Verizon Media.
OCT 12, 2021
Conviva estimated that in Q2 2021, mobile accounted for more than half of all time spent watching YouTube worldwide while CTV accounted for about one-fourth of all YouTube streaming time. In addition to our new forecasts, we updated our existing video viewership figures. One of the most significant adjustments we made was to HBO Max.
AUG 18, 2021
The US market accounts for a solid majority of worldwide spending on programmatic targeting data, according to this research. Global investment will reach $52.26 billion this year. China is a distant second place with almost $7.3 billion in spending expected this year, followed by the UK with $3.59 billion. Data Types Used for Ad Targeting and Audience Segmentation.
JAN 11, 2021
According to a September 2020 survey from AppsFlyer and the Mobile Marketing Association (MMA), most mobile marketers worldwide expected the IDFA changes to negatively affect everything from targeting and impression verification to frequency capping, conversion measurement, and multitouch attribution.