Amazon's global ad business will grow by over 30% this year to $23.04 billion. That gives Amazon a 5.8% share of total global digital ad spending. The ecommerce giant's worldwide mobile ad spending will increase by 41.3% this year.
Report: Worldwide Digital Ad Spending 2021. Article: Bank of America reports uptick in spending as consumers get ready for post-pandemic splurge. Article: iOS 15 will bring US state IDs to Apple Wallet.
The impact of Amazon on this share likely has a role to play, with ecommerce advertising spend becoming so important during the pandemic. We don’t yet have a UK forecast for Amazon ad revenues, but our global figures indicated a huge 52.5% increase for the company in 2020, with steady gains set to continue.
Following a redesign in early 2018 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023.
We believe this will unleash pent-up commercial activity and reopen borders to international tourism, a vital sector to many regional economies. Even with the arrival of the omicron variant, travel is unlikely to revert to last year’s depressed state.