Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.

Amazon Prime Day has emerged as a massive midsummer shopping event that drives incremental shopping at Amazon and competing retailers while serving as the unofficial lead-in to the back-to-school shopping season.

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.

Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.

To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

This year, France will have more than 38 million digital video viewers and more than 25 million mobile phone video viewers. Close to four in 10 digital video viewers will watch Netflix in 2019, thanks to a growth rate of more than 33% compared with 2018.

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.

Consumption of digital video is booming. The number of new formats and innovative content has flourished. And traditional broadcasters are experimenting with digital channels to keep pace with the changing user behavior.

Digital video viewership in Canada is among the highest in the world, driven by high usage of YouTube and Netflix.

An expanding array of formats and distribution channels is making content the catalyst for customer engagement.

Digital ad spending will total £14.73 billion ($19.64 billion) in the UK in 2019. For such a digitally advanced country, it’s no surprise to see every industry investing in digital channels, leading to an even spread of spend.

Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.

Ecommerce sales in France will rise 11.5% in 2019, to €58.84 billion ($69.40 billion), accounting for 9.5% of total retail sales. Sales via mobile devices will post the highest annual growth rate, at 20.6%.

Retail sales in the UK are slowing as Brexit concerns bite. However, ecommerce growth remains robust, underpinned by smartphone shopping and buying. The future of retail, however, is omnichannel.

After years of slow consumer adoption, the ecommerce market in Canada is heating up and closing the gap with the US.

Growth of retail sales in China is declining, due to economic and geopolitical challenges, and will not overtake the US until 2021. But retail ecommerce has continued to flourish in some surprising ways under these current circumstances.

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.