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| AUG 15, 2020
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| AUG 5, 2021
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| OCT 4, 2021
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| OCT 8, 2020
Twitter will have 13.6 million monthly UK users, up by 3.5% over 2019. In our previous forecast, we expected Snapchat’s UK user base to rise by 1.3% to 13.3 million. UK user growth will drop to 1.6% next year, but we expect slight increases in its user base through 2024. In all, Twitter will have 13.8 million UK users in 2021. Twitter does not publicly disclose monthly user figures.
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| OCT 7, 2020
Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.
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| MAR 31, 2020
We have released our inaugural forecasts for US and UK TikTok users. We expect TikTok’s US user base will grow 21.9% this year to 45.4 million people. By 2021, that figure will reach 52.2 million. In the UK, we expect TikTok will have 8.1 million users, up by 67.0% over 2019. See our full US TikTok user forecast here and our full UK TikTok user forecast here. Snapchat.
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| NOV 21, 2019
This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.
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| FEB 23, 2021
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.
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| JAN 29, 2020
eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the biggest takeaways from Netflix's latest results. They then talk about the UK's position on a landmark EU copyright law, YouTube's latest esports move and Google's new position on its search results redesign.
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| MAY 6, 2020
As the coronavirus pandemic renders the population of the UK largely housebound, media consumption patterns will invariably change. Certain media types (such as physical print) will falter, but video (TV and digital) looks set to benefit most.
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| MAY 11, 2020
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| AUG 31, 2020
Seventy-two percent of US and UK consumers who follow influencers said they were spending more time on social media since the outbreak.
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| FEB 20, 2020
Having established itself as a place for authentic self-discovery, YouTube is a mainstay for today’s kids. While entertainment preoccupies much of their time on the platform, it’s also evolved to a place of search and product discovery, ultimately influencing some on their path to purchase.
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| JAN 28, 2020
In the UK, QVC has been working with social shopping firm Curalate to enable internet users to shop images on social media directly. QVC UK also lets consumers use shoppable images in its #MyQVCFind gallery and blogs to find products.
Article
| FEB 21, 2021
Instagram and YouTube were also social platforms that many respondents said they use for both influence and to make purchases, with YouTube in particular being nearly as popular a destination for influence as Facebook. Overall, we expect there will be a big pivot to more UGC this year.
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| FEB 13, 2020
Morning Consult also found that Instagram and YouTube were the top two platforms on which Gen Zers and millennials followed influencers—though the No. 1 favorite differed between men and women. Women of both generations reported that they like Instagram the most, followed by YouTube. The reverse was true for men of both generations.
Article
| MAY 13, 2021
The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.
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| JUL 20, 2020
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| MAY 5, 2021
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| JAN 14, 2021
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| SEP 30, 2020
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| SEP 30, 2020
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| SEP 30, 2020
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| SEP 30, 2020
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| MAR 7, 2022
Meanwhile, the number of monthly hours Android users spent on TikTok surpassed YouTube hours in the US and the UK in 2021, according to data.ai (formerly App Annie) metrics. In the US, time spent on TikTok is now shockingly comparable to YouTube. In 2021, adult TikTok users spent 40 minutes a day on average on the platform, according to our forecast.