APR 5, 2021
Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.
MAY 1, 2021
MAR 29, 2021
Nell Shapiro, CEO and founder of Kibou, shares how she reimagined the diaper bag brand’s go-to market strategy by leaning into Facebook Groups, Pinterest, and virtual touchpoints to build brand awareness and reach its target demographic. Watch Industry Voices, a conversation between Nell and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
JAN 14, 2021
Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales posted a 27.6% growth rate for the year, with sales reaching well over $4 trillion. This represents a substantial uptick from our mid-pandemic assessment that global ecommerce would decelerate to 16.5% growth and demonstrates the remarkable extent to which consumers transitioned to ecommerce last year.
MAR 22, 2021
As Dickies nears its 100th birthday, Kathy Hines, vice president of global marketing, speaks about the importance of taking a deep introspective look at your brand. She discusses how Dickies went to market with its “United by Inspiration, United by Dickies" campaign and honest, authentic global messaging with a localized approach. As a business leader, Kathy also offers advice to women as we continue celebrating Women’s History Month with Industry Voices.
MAR 21, 2021
Against a backdrop of turmoil in 2020, the retail industry overall is set for growth in 2021. With digital transformation efforts accelerating under urgent conditions, investments in digital infrastructure should grow this year. And as 5G networks are finally starting to take off, the technology could bring about positive changes for retail in the near and long terms.
MAR 18, 2021
A new paradigm of physical retail, created and accelerated by the pandemic’s disruptive forces, is ready to emerge. In the coming year, the “retail apocalypse” will reach a crescendo as many teetering legacy retailers close hundreds of locations. In their place, frictionless, digitally enabled retail experiences will dot the landscape.
MAR 15, 2021
Link Walls, vice president of digital marketing strategy at ChannelAdvisor, talks with Rimma Kats, executive editor at eMarketer, about how marketers should reevaluate retail media, ads on Amazon, and data privacy.
APR 14, 2021
NOV 4, 2020
The UK is something of a global leader when it comes to retail ecommerce. As a proportion of total retail sales, only China will trump the UK in ecommerce sales penetration this year (41.2% versus 30.9%, respectively). The UK’s fulfillment and delivery infrastructure is, as one would expect, quite mature.
MAR 10, 2021
In this Meet the Analyst Webinar, Zia Daniell Wigder, senior vice president of content at Insider Intelligence, broke down our 2021 US retail and ecommerce sales forecast, and covered the significant shifts marketers will need to take into consideration for their in-store and ecommerce strategies long term.
FEB 25, 2021
“This suggests that loyalty programs are more important than ever, but they need to be omnichannel, especially as more people are switching to ecommerce from traditional retail.”. When it comes to loyalty program usage, the US doesn’t lead the pack compared with other countries.
FEB 18, 2021
The 2020 US holiday season posted better-than-expected retail sales growth, as huge ecommerce gains added to a surprisingly positive performance for brick-and-mortar retail. The early outlook for the 2021 holiday season is solid despite major economic uncertainty ahead.
JUL 30, 2020
JUL 7, 2021
The pandemic was disastrous for many retailers; we estimate that total retail sales worldwide plunged 2.8% in 2020. Though, while many physical stores were shuttered, digital retail sales soared by over 25% in a single year.
JUL 14, 2021
JUN 24, 2021
Adobe Analytics estimates that total US ecommerce sales on Prime Day surpassed $11 billion, and Amazon said that its global customers bought more than 250 million items during the coveted two-day shopping event.
JUN 10, 2021
We expect Amazon Prime Day will generate $11.79 billion in sales worldwide this year, up 19% from 2020. While there will be some similarities to previous years’ events, Prime Day 2021 will look a lot different. Like last year, this year’s will be a two-day event, but for the first time ever, Amazon will hold the sale in June, which places Prime Day on a different part of the retail calendar.
JUN 22, 2020
Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.
MAY 27, 2021
Plus, as Amazon becomes part of the digital advertising tripoly alongside Facebook and Google, it could also face scrutiny there, especially given how connected its ad business is with its retail ecommerce business.
JUN 25, 2020
Roughly one in 10 cited either short-haul or long-haul international vacations, compared with just 6% for cruises. A May 10–14 survey by LuggageHero painted a brighter picture for international travel in 2021, but that may be partly because it was conducted by a luggage storage company.
JAN 21, 2021
Parr of Octane AI believes we should expect a greater convergence of the retail and ecommerce experience in 2021. “More brands will embrace guided shopping experiences for their ecommerce presence—similar to a concierge at a retail store—as more consumers adopt ecommerce as their primary shopping method,” he said.
JAN 15, 2021
These declines are due to not only shrinking consumer spending, but also digital commerce cannibalizing in-store retail: Non-ecommerce sales were set to make up 85.6% of total retail in 2020—an all-time low and down over 3 percentage points from 2019.
JUN 17, 2020
This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.
JAN 10, 2021
“Though the pandemic created the impetus for the behavior, it will carry forward into the future,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence and author of our recent report, “Future of Retail 2021.”.