How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.
More than 6 in 10 (61%) publishers worldwide said they saw at least a slight increase in spend on contextual campaigns, according to an August 2021 report by Digiday and Connatix. Acting on the Opportunities. Publishers and Platforms. Optimize the ATT opt-in prompt.