Article: The future of Google Search is visual.

We expect friction in mobile buying to continue to go down as a result of more seamless mobile payments and better product visualization through video, augmented reality and visual search. Sixty-two percent of respondents to a February 2021 survey by Bizrate and Insider Intelligence said they had used visual search or are at least somewhat interested in it.

This year, more than half (52.6%) of AR users in the US will experience Snapchat Lenses, Facebook Camera Effects, Instagram Filters, Pinterest visual search, AR-enabled social network advertising and other AR features. By 2022, there will be 48.3 million US social network AR users, up from 43.7 million in 2020. The CAGR over the forecast period from 2018 to 2022 will be 10.1%.

Meanwhile, before Pinterest can get users to shop via its new livestreaming or visual search tools, it needs to get them to actually use those new features in the first place. Why it matters: Social commerce is still an emerging trend in US shopping behavior, making up just 4.0% of all US retail ecommerce sales, and conversion remains elusive.

Lastly, visual search lets users identify items or places with their camera and offers information or links. In October, Google stated that its visual search tool Lens could identify 15 billion objects, up from 1 billion two years ago. It has not announced any visual search ad products and is unlikely to do so in 2021, but those features will arrive once visual search becomes more established.

Also, eBay’s Image Search function allows consumers to reference a photo or online image, and pulls up similar products. Visual search is also an option in the app of fashion retailer Farfetch, headquartered in Western Europe but now operating worldwide. It has partnered with visual AI startup Syte on a “See it, Snap it, Shop it” feature.

"Analyst Take" notes on ad spending for search, display, TV and out-of-home in the US, Canada and France are now available. We will also be issuing guidance for ad spending in China and Germany. We will update our full-year forecast for digital ad spending again in June. You can access all of our latest pandemic coverage by clicking the icon at the right of the search bar. Key Takeaways.

Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as more consumers lean on ecommerce—additional information in the form of user-generated visuals is becoming just as critical.

For brands to successfully produce, manage, and deliver exceptional content in today’s visual economy, they must lean into technologies that facilitate automation.

Visualizing large items (like furniture and appliances) in the home was another experience respondents expressed interest in, cited by 38%, while 29% said they were looking forward to visual search (the use of a camera to identify items). Examples of AR applications include:.

Ecommerce is experiencing massive growth this year, and digitally-native, direct-to-consumer brands can capitalize on this trend by activating machine learning, leveraging visual storytelling and other winning strategies.

These include interactive media feeds where the viewer can choose the camera angle; more immersive AR; better computer vision programs for visual search or customer service; and higher-quality video streams without buffering or interference. For instance, South Korea’s KT and Japan’s KDDI selected VisualOn’s Media Platform to deliver synchronized multistream video feeds for entertainment and sports.

Lastly, visual search lets users identify items or places with their camera and offers information or links. In October, Google stated that its visual search tool, Lens, could identify 15 billion objects, up from 1 billion two years ago. It has not announced any visual search ad products and is unlikely to do so in 2021, but those features will arrive once visual search becomes more established.

In February 2020, Consumer Reports similarly found that 45% of US consumers were potentially willing to pay for products like search in lieu of having companies collect, share, or sell their personal data. While privacy isn’t the top societal issue that adults worldwide expect brands to address, it’s still relatively high on the priority list, according to Edelman’s 2020 Trust Barometer report.