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  • Chart
     | 
    JUN 7, 2021
  • Audio
     | 
    DEC 10, 2020

    eMarketer principal analysts at Insider Intelligence Mark Dolliver, Jeremy Goldman, Jillian Ryan, and Debra Aho Williamson discuss their expectations for the media world next year: federal privacy regulation, a retail media trio to challenge the duopoly, the next iteration of virtual events, social entertainment's staying power, and more.

  • Article
     | 
    JUL 8, 2021

    Display ads (66%) and native ads (61%) were cited next, followed by alternative revenue sources like events (40%) and ecommerce (29%). Marketers will likely have seen this shift coming for years, but USA Today’s move marks the end of an era. Marketers will have to learn how to work with these new formats, some of which, like virtual events, are likely here to stay due to the pandemic.

  • Audio
     | 
    OCT 12, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Article
     | 
    JUN 28, 2021

    “The world needs a more open platform—one that allows apps to become platforms in their own right,” Nadella said during Microsoft’s virtual event. Apple’s tight controls over its App Store ostensibly feature more privacy and security, but developers like Facebook and Epic Games claim the company monopolizes access to iPhone users.

  • Audio
     | 
    OCT 13, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Article
     | 
    JUN 8, 2020

    As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see an opportunity to bolster their virtual events and innovate new offerings for clients.

  • Audio
     | 
    OCT 14, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Audio
     | 
    OCT 6, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Audio
     | 
    OCT 5, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Audio
     | 
    OCT 19, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Audio
     | 
    OCT 18, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Audio
     | 
    OCT 15, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Audio
     | 
    OCT 1, 2021

    On today's episode, we discuss whether TV can produce an event that gathers a mass audience without relying on sports or news, why Warby Parker is eyeing brick and mortar, why advertising's future is in 3D, how folks find things to stream, what to make of TikTok's 1 billion users milestone, the new corporate dress code and greeting etiquette, where the football huddle came from, and more. Tune in to the discussion with eMarketer principal analysts Suzy Davidkhanian and Paul Verna and analyst at Insider Intelligence Blake Droesch.

  • Audio
     | 
    OCT 11, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Audio
     | 
    OCT 8, 2021

    On today's episode, we discuss what the ramifications of Facebook going dark might be, the search for virtual reality's (VR) dopamine rush, how optimistic marketers should be, some new augmented reality sunglasses for binging TV, how to future proof your marketing, how to combat employee burnout, why there's still some hope for humanity, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and director of forecasting at Insider Intelligence Oscar Orozco.

  • Audio
     | 
    OCT 7, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Audio
     | 
    OCT 4, 2021

    Don’t miss Brave New Worlds 2021, the virtual marketing and analytics event of the year! Brave New Worlds will be held virtually and free of charge on November 9 and 10. You’ll hear from today’s top minds in marketing, data, and analytics, including executives from Facebook, General Motors, Capgemini, Publicis, and more. Register Now!

  • Article
     | 
    JUN 25, 2020

    Most in-person events have been canceled, and as continued concerns around face-to-face meetings increases, companies will likely be pivoting to virtual gatherings—even for intimate dinners and cocktail hours with clients.

  • Audio
     | 
    SEP 29, 2020

    eMarketer principal analyst Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom speak about what types of federal and state-level regulation might be coming up, including privacy laws and updates of Section 230. They also discuss who's watching Twitch, who isn't watching sports, and Apple easing off its 30% fee for some virtual events.

  • Article
     | 
    JUN 8, 2021

    Virtual events are another avenue where brands can engage with VR users through fully immersive experiences. HTC found that casual meetings and digital exhibitions were the most widely attended by respondents who had participated in virtual connected events. The types of virtual events that respondents most wanted to attend were concerts and movie screenings.

  • Video
     | 
    MAR 18, 2020

    eMarketer principal analyst Jillian Ryan analyzes the impact of the coronavirus pandemic on event strategy for B2Bs. She discusses the edge that tech-savvy companies like Google and Adobe have over other sectors looking to pivot to virtual events, and even internal meetings. Watch now.

  • Chart
     | 
    JAN 12, 2021
  • Report
     | 
    OCT 11, 2021

    As digital audio continues to grow more pervasive, keep an eye out for social audio—which sits at the intersection of four activities: conversation, social media, digital audio, and virtual events. After Clubhouse usage spiked earlier in 2020, companies such as Twitter, Facebook, Spotify, and LinkedIn rushed to copy its features into their own products.

  • Chart
     | 
    JAN 12, 2021
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