YouTube video ads are highly interruptive of the content experience. Most ads on YouTube are in-stream video ads, including pre-, mid-, and post-roll ads. In some cases, these ads can’t be skipped, forcing people to view the entire ad to get to the content they came for. We also expect that users are simply seeing more ads on the platform.

Creating video ads may be complex, but that can be alleviated by using social platforms’ creative optimization tools or by working with a vendor. Among VidMob clients, there has been a 60% increase in the number of video ad outputs per project between 2020 and 2021, said Jill Gray, executive vice president of global client solutions.

These are just some of the attribution challenges and approaches we’ll discuss at length in our upcoming live Meet the Analyst Webinar, “Ad Measurement & Revenue Attribution.”.

Reddit advertised for the first time on the Super Bowl, with a 5-second spot that was noticed for its length and enigmatic content. The ad starts out mimicking a car commercial but abruptly cuts to a screen shot of a message from Reddit headlined “Wow, this actually worked.”

But Amazon and other players in the market are doing more to offer a full-funnel experience to advertisers, especially with more video ad offerings. Over the past two years, Amazon’s Sponsored Brand Video ad product has gained popularity among a wide swathe of its advertisers, and CTV-based offerings are getting more sophisticated.

Facebook’s fortunes—built off the back of its strong display advertising credentials—along with Google’s steady gains in video advertising via YouTube mean that the duopoly will hold its position in the UK market for the foreseeable future.

The standard now states that viewing should be reported as relative to the actual length of the ad. If someone watches two-thirds of a 15-second ad, they’re credited with watching two-thirds of an ad. The same would be true of someone watching two-thirds of a 30-second ad, even though that equates to more viewing time.

The length of the national shutdown will affect our H2 2020 forecasts. As with other countries, no definitive date has been set for lifting social distancing measures in Canada. Prime Minister Justin Trudeau announced in mid-April that the strict lockdown will remain in place until at least the end of the month.

That will put social at 32.2% of the $41.76 billion in US video ad spending. Facebook and Instagram will be the biggest beneficiaries among the social properties; combined, they will take in 84.2% of social video ad spending this year, or $11.32 billion. We expect most of those video ads to appear in either the Facebook or Instagram feeds or in Instagram Stories.