The US automotive industry will spend just $10.94 billion on digital advertising this year, down by 18.2% from 2019.

TSMC produces high-performance processors designed by companies like Apple and Qualcomm for the latest smartphones and computers, but it also dominates the market for less-sophisticated microcontrollers used for automating smart cars and smart home appliances.

Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

AI used to make hiring and firing decisions. Systems that determine eligibility for government benefits or services. Algorithms for conducting academic assessments or school admissions. AI designed for workplace safety applications. Self-driving car software. Deep fake detection systems used by law enforcement.

Custom auto-reply texts create interactive experiences by prompting subscribers to respond with the keyword that reflects their desired product, experience, or program. The right partner can then help you personalize a message based on the customer’s response. Abandonment texts are also integral but should be used in three specific instances:. Sending a link to bring shoppers back to your site.

At least 13 car brands with embedded connectivity have launched insurance telematics products in the past two years, according to Ptolemus Consulting Group. This makes them a serious threat for insurers given their strong brands, proprietary data, and opportunities to pair auto insurance with valuable complementary services, such as instant repairs and car replacements in the event of accidents.

The NPR and Edison Research survey found 24% of US internet users used a voice assistant on a TV or TV remote, 23% used one in a car, and 9% used one in a household appliance. Voice-controlled TVs and TV remotes, in particular, are playing an important role in helping to introduce consumers to voice interfaces, reinforce adoption, and drive more frequent voice-control use.

In addition to being the most ubiquitous material used by the construction industry, concrete has a formidable carbon footprint, amounting to at least 8% of global carbon emissions, per Nature. The startup is one of several companies, including HeidelbergCement and Blue Planet Systems, developing greener concrete alternatives.

Definitely nowhere near what they used to do. And it's such a big category that it is affecting the marketplace.”. National auto brands are unlikely to significantly pull back their upfront spending, particularly as they gear up to promote their new car models, said Simulmedia’s Morgan.

However, given that President Biden’s goal is for half of all new car sales to be electric, fuel cell, or hybrid by 2030, with many old cars still on the road, a full transition to electric will take decades.

More on this: Tesla sold 241,300 cars in Q3—the most it’s ever sold in a quarter—and bucked the auto industry’s trend of plummeting sales. Despite historic demand for new and even used vehicles, GM’s US sales dropped 33% in Q3, and Ford’s sales were down 27.4% as the carmakers wait for key components. Tesla, meanwhile, sold 102,000 more vehicles than it did during the same quarter last year.

For example, in a partnership between IBM and auto manufacturers, blockchain was used to authenticate information from connected cars to ensure that the information remains secure.

A May 2020 survey by McKinsey & Company asked adults in China, France, Germany, Italy, Japan, the UK, and the US which modes of transportation they regularly used before and during the pandemic, and which they’d use afterward, when public health conditions return to normal. Some 78% of respondents said they used private cars at least once a week before the coronavirus.

This is lower than Biden’s initial $100 billion goal, however, and is expected to be used toward increasing affordability and adoption of high-speed internet in remote and underserved areas. The package includes $7.5 billion to build half a million electric vehicle chargers across the country to help increase EV adoption.

The big takeaway: The entire auto industry faces massive earnings cuts this year due to the chip shortage, compounded by factory closures due to COVID-19 surges and various natural disasters. Consumer demand and higher profits from skyrocketing new and used vehicle prices had mitigated these losses. But now even those supplies are drying up.

While sports media and broadcasting fall into the media category, advertising for live sports events qualifies as entertainment since many of the same venues are used for both concerts and games.

After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.

A 2021 survey from ICE Mortgage Technology found that respondents who used online mortgage applications cited the advantages of having a simpler process, at 55%, and cutting the time it takes to close, at 53%.