US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.
Extended reality (XR) technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—are still in the early phases of adoption, but they are evolving quickly. While most use cases for VR and AR are still related to gaming, entertainment, and social media, the variety of applications is expanding as more consumers and businesses test out immersive experiences.
Gaming in particular has been the No. 2 most popular mobile activity of US kids ages 8 and younger for four years, well before the suit was filed—in 2017, 70% of parents reported their child played mobile games, per a study by Common Sense Media.