Today, Cocokind’s products are carried at Ulta, Target, and Whole Foods, and the brand’s Instagram community is 310,000 people strong. Cocokind uses its community directly for R&D. With Cocokind Lab, the company polls customers along every step of the product development lifecycle, asking questions about preferred colors, packaging, ingredients, and more—with around 30,000 responses each time.

As Facebook and Instagram return on ad spending (ROAS) dries up, advertisers will seek alternate channels that can prove their value.

The parent of Facebook, Instagram, and WhatsApp is betting heavily on its Reality Labs division, which now includes over 17,000 people, per The Verge. That’s 21% of the company’s headcount accounting for less than 3% of revenue.

This year, TikTok will surpass YouTube in terms of time spent by their respective adult users in the US. The short-video app will see 45.8 minutes per day from its average adult user, edging out YouTube, at 45.6 minutes.

US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices. This year, for the first time since we began our forecast, less than half of time spent with YouTube will be on mobile, as viewers pivot to watching these videos on the same screen as their TV programming, separate from their TikToks and Instagram Reels.

The company is now slowing down its metaverse ambitions somewhat, and instead focusing on TikTok competitor Instagram Reels. TikTok is going through a period of explosive growth, but pivoting to short-form video isn’t a guaranteed silver bullet for Meta.

Two-thirds of the US population will use social networks on a monthly basis in 2022, with the largest influx of new users coming from Gen Z. This year, 4.0 million Gen Zers (born between 1997 and 2012) will become social network users, up 8.4% over 2021.

Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.

For the first time ever, Facebook is contracting in the US: The platform will lose users this year in its home market—and it’s getting grayer.

On today's episode, we discuss how much TikTok is making from advertising revenues, the most interesting thing to note about its users, and some of the most interesting ways advertisers are engaging on TikTok. "In Other News," we talk about what the best social commerce experience is and the big takeaway from Instagram letting users share nonfungible tokens (NFTs). Tune in to the discussion with our analysts Jasmine Enberg and Zach Goldner.

Instagram recently expanded its 90-second Reels test, which began in February, to more users. To combat the threat posted by TikTok, Meta said that Reels producers who upload original material on Facebook would now receive additional compensation.

US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.

More on this: The company, then known as Facebook, began its latest ecommerce push when it launched Facebook and Instagram Shops in May 2020. The feature enables retailers to post their catalogs directly on the social networks. They can choose to route customers to their websites or sell directly on the platform.

A few years after that, Instagram launched Instagram Shopping and a host of other ecommerce-related initiatives, already long offering a host of ecommerce-focused ad products. While those efforts, along with its broad reach, have helped make Facebook and Instagram the two most used social media platforms for social commerce, there remains a significant opportunity for growth.