Younger consumers in the UK continue to drive the digital conversation, but older age groups did some catching up during the pandemic. And these older consumers are attractive to marketers and brands by dint of their disposable income.

Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.

The number of digital video viewers in the UK continues to grow. This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video.

Chipmakers faced with huge stockpiles: The war in Ukraine and China shutdowns are taking their toll on the PC and smartphone market. Manufacturers might have to pivot to produce chips for other uses.

“You need to have specific content and creative for different channels for younger generations,” said Asher Gordon, head of paid media at Tug. “They will often discover the product on TikTok before searching for reviews on Google, all while looking at unboxing tutorials on YouTube.”. If brands don’t meet Gen Zers’ demands, they’ll happily go elsewhere.

Ukraine’s internet access suffering outages from Russian bombardment: Internet companies scramble to restore services but have to limit bandwidth. Skylink’s internet is helping fill gaps but could also be targeted.

Amazon’s freewheeling approach to brick-and-mortar is at an end: The retail giant closes stores as it focuses on boosting profitability and winning grocery market share from Walmart and Target.