US social network user growth has slowed to a crawl, and that means the social platforms will compete fiercely for users and engagement. Marketers should optimize their spending to take advantage of shifting consumer behaviors.

Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

Twitch’s market dominance is under the microscope after a data breach exposes security flaws, payouts: More leaks could be on the way and could lead Amazon to face scrutiny from regulators and its own users.

While Amazon hasn’t shared official figures on IMDb TV’s active users, it has identified 120 million monthly active users across its ad-supported video content, which includes Twitch and other assets. Why it matters: Consumers are aware of many Amazon products and services, including Prime, Prime Video, retail locations, Kindle, and even Amazon Web Services.

US Twitch Usage Accelerates amid Lockdowns. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.

Amazon’s expanded agreements with Universal Music Group chip away at long-standing tensions: Creators on Twitch have grown increasingly frustrated with harsh music rebroadcasting rules.

US Twitch Usage Accelerates amid Lockdowns. The Pandemic Is Accelerating Time Spent with Mobile Video and Gaming. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.