Samba TV. Standard Media Index (SMI). Zenith.

In addition to delivering a modest boost to the top line, we expect this will significantly bolster Amazon’s advertising capabilities, siphoning brand dollars from TV and social ad budgets. Long-Term Changes. Brands should anticipate a second Prime Day in October this year—and going forward.

Total time spent with media per day in the US will decline slightly in 2022, but most pandemic-era gains will be retained. Digital video, subscription OTT services, and smartphones will be among the bigger winners this year.

CTV viewers include anyone who watched digital content on a TV screen. OTT viewers include anyone who streamed digital video across all devices. We forecast CTV viewers by age but not OTT viewers by age, which is why streaming service viewers in this section were compared with CTV viewers rather than OTT viewers.

Who will win share of the budgets that once went to TV broadcasters and networks? Will Amazon and Walmart be joined by another major player in ecommerce ad spending? Will the momentum behind TikTok continue to grow? WHAT’S IN THIS REPORT? Ad spending forecasts for digital and traditional channels, focused on linear TV, search, social media, and digital video.

US advertisers are dedicating more of their display budgets to digital video as social video and CTV advertising climb to new heights.

Only 38% are satisfied with their digital video measurement solutions. Key Points. Video ad measurement is a complete mess. With third-party identifiers on their way out, digital video measurement stands on shaky ground. Meanwhile, the industry is without a Media Rating Council- (MRC) accredited currency as it heads into this year’s upfronts. Video ad measurement is evolving.