As the average time spent with digital video continues to increase, wouldn’t it be amazing to be able to present your brand’s video content with an experience just like on your audience’s favorite streaming platform?

Digital video viewership, time spent with the medium, and video ad spending are all reaching new heights in Canada.

The metaverse may be far away, but video is here and now on social media—and consumer usage patterns are changing fast.

That was a total of 9.7 billion hours spent streaming OTT videos in 2021, up from 2020’s 8 billion, per the Trade Desk. YouTube dominated mobile video time spent in Indonesia, Malaysia, the Philippines, Singapore, and Thailand with a 63% share in Q3 2021, followed by TikTok’s 26%, according to Media Partners Asia.