Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.

However, while penetration is holding up well, kids’ time spent with TV is ebbing. We estimate that children 11 and under will average a daily 1:48 watching TV this year, down from 2:23 as recently as 2017. That’s in line with Common Sense’s findings among 8-to-12s, which show time spent watching TV content on a TV set declined from 1:29 in 2015 to 1:04 in 2019.