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  • Forecasts
     | 
    APR 1, 2020
  • Forecasts
     | 
    APR 1, 2020
  • Report
     | 
    OCT 15, 2020

    Time spent with print press was no longer greater than time spent with online press; in H1 2020, both were equal at 28 minutes per day. A similar pattern was evident among radio listeners. As last year, nine in 10 internet users ages 55 to 64 polled in H1 2020 had listened to live radio in the prior month. But more than 82% of respondents 16 to 34 also tuned in to radio broadcasts.

  • Report
     | 
    OCT 15, 2020

    The average time spent per day with print media was 1 minute higher than in 2019, at 28 minutes, but online press claimed 39 minutes per day. Broadcast radio also maintained an enviable reach, at 83.2% of internet users, while time spent with radio averaged 1:49 per day.

  • Report
     | 
    OCT 15, 2020

    Time spent with broadcast radio was down slightly from 2019, while time spent with music streaming increased a few minutes to 1:23. Broadly speaking, the reach of digital video has overtaken that of traditional TV. Overall, 91.7% of internet users in Colombia said they had streamed video content of some kind in the month prior.

  • Report
     | 
    OCT 15, 2020

    Time spent with music streaming has now surpassed time spent with broadcast radio, however. In H1 2020, respondents spent an average 1:13 daily streaming music, vs. 1:03 with radio. Ownership of advanced digital devices barely increased during the year. Penetration of smartwatches and smart wristbands rose by a few percentage points year over year, to 14.3% and 12.7%, respectively.

  • Report
     | 
    OCT 15, 2020

    Between H1 2019 and H1 2020, daily time spent with broadcast radio remained effectively unchanged at 0:46, while daily time spent streaming music climbed by a few minutes, to 1:16. GlobalWebIndex also measured podcast consumption in 2020 for the first time; in Egypt, podcasts accounted for 49 minutes daily on average.

  • Report
     | 
    OCT 15, 2020

    And the time spent with broadcast radio—an average of 45 minutes per day—was less than half the 1:34 devoted daily to music streaming alone.

  • Report
     | 
    OCT 15, 2020

    Penetration of broadcast radio also declined by a few percentage points between H1 2019 and H1 2020, but radio did reach a larger audience than audio streamed from digital sources, at 77.7% and 75.1% of internet users, respectively. Time spent with broadcast radio was 1:11 daily, on average—a lower level of engagement than all other activities, except online and print press.

  • Report
     | 
    OCT 15, 2020

    Over 80% of web users surveyed had listened to broadcast radio in the prior month. Nearly two-thirds had read a print newspaper, and 59.1% had read a print magazine. All those values were essentially unchanged since H1 2019. Time spent with both radio and print press had declined slightly, however. Smartphones were more widespread in 2020, while the appeal of tablets and PCs may be waning.

  • Report
     | 
    OCT 15, 2020

    The average time spent with broadcast radio was 1 hour, 7 minutes (1:07) per day—less than in 2019—but average time spent with broadcast TV had risen above 2 hours daily. Sweden’s online population hasn’t turned its back on print media, either; in fact, this is one of the only countries where GlobalWebIndex reported greater engagement with print media in 2020 than in 2019.

  • Report
     | 
    OCT 11, 2021

    Time spent with radio, on the other hand, will total 1 hour and 26 minutes per day and will decline by a few minutes each year. For now, digital audio time spent only slightly exceeds radio time spent, but the gap between them will keep expanding. Four-fifths of time spent, including multitasking, with digital audio happens via mobile.

  • Report
     | 
    OCT 15, 2020

    The appeal of broadcast radio also remains relatively broad; 66.5% of those surveyed in Q1 2020 were recent listeners. However, average time spent each day with live radio, at 46 minutes, had fallen by 7 minutes since H1 2019. Few internet users own advanced digital devices, though affordability is likely an issue for many.

  • Report
     | 
    OCT 15, 2020

    By contrast, nearly 78% had tuned in to broadcast radio in the previous month. The 1:03 spent with live radio per day also surpassed the time spent with digital audio. Print newspapers are still an important medium in Israel and registered penetration of more than 65% in H1 2020. Fewer than 45% of respondents had read a print magazine, though.

  • Report
     | 
    OCT 15, 2020

    More people were listening to radio as well; 49.5% of internet users had tuned in to broadcast radio in the previous month, compared with 44.3% last year. Yet the 34 minutes spent with live radio per day was only about half the time spent with digital audio. More than 61% of internet users had read a print newspaper in the prior month, and 57.7% had read a print magazine.

  • Report
     | 
    OCT 15, 2020

    Moreover, time spent with social actually fell in Brazil, Canada, China, Egypt, and the Philippines, to name a few. In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin.

  • Report
     | 
    OCT 15, 2020

    In H1 2019, print had already fallen behind online press in terms of time spent, at 32 minutes and 59 minutes daily, respectively. This year, respondents devoted less time to both print and online publications, but print registered the more substantial fall, to 23 minutes per day. Broadcast radio is also occupying less of internet users’ time but has kept its audience.

  • Report
     | 
    OCT 15, 2020

    Almost 92% of internet users polled in Q1 2020 had watched live TV in the prior month, and two-thirds had listened to broadcast radio. In fact, penetration of broadcast TV and radio were greater than in H1 2019. Print media is suffering, though. Readership of print newspapers and magazines dropped more than 7 percentage points YoY to 64.3% and 57.5%, respectively.

  • Report
     | 
    OCT 15, 2020

    Compared with most other countries, time spent with social media also remained on the low side at 1:13 per day. Of all the countries that GlobalWebIndex surveyed in H1 2020, only Japan recorded a shorter daily time spent with social (47 minutes).

  • Report
     | 
    OCT 15, 2020

    Similarly, the average time spent each day with digital video content (1:40) was marginally less than time spent with broadcast TV (1:42).

  • Report
     | 
    OCT 15, 2020

    As PC and tablet ownership shrank, the time spent with those larger screens declined, too. For the first time, GlobalWebIndex found that the average daily time spent with mobile devices surpassed time spent with PCs and tablets, at 4:27 and 4:15, respectively. Game console penetration continued to lag slightly behind tablets at 43.3% in H1 2020.

  • Report
     | 
    OCT 15, 2020

    In contrast to print media and traditional TV, broadcast radio reached a slightly larger share of the online population in H1 2020 versus last year. Some 83.5% had listened to radio programming in the prior month, spending almost an hour each day. This might mean that more consumers tuned in to live radio as a useful source of up-to-date information during the pandemic.

  • Report
     | 
    OCT 15, 2020

    The reach of broadcast radio remained greater in Poland than in most other countries, at 85.1%. The share of respondents accessing music or other audio content on digital platforms rose to 62.9%, but live radio occupied almost twice as much time as music streaming on a typical day.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio occupied less time than any other activity respondents were asked about, at 40 minutes, and penetration also declined by a couple of percentage points, to 53.8%. That said, older internet users, affluents, and city dwellers posted much higher response rates.

  • Report
     | 
    OCT 15, 2020

    Internet users’ engagement with broadcast TV, radio, print newspapers, and print magazines declined in Indonesia between 2019 and 2020, GlobalWebIndex reported. Newspapers and magazines were hit especially hard, as penetration dropped below 50%. Radio fared better, with 53.1% of those polled tuning in during the previous month.