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  • Report
     | 
    JUN 1, 2021

    If social network users start to engage in new social audio features (i.e., Twitter Spaces or Facebook Live Audio Rooms), that will also help drive up time spent. No. 3: In 2021, Facebook Will Experience Its Slowest Growth Ever. The number of US Facebook users will increase by less than 1% to 179.5 million in 2021, the lowest annual growth rate for the platform recorded.

  • Report
     | 
    MAY 27, 2021

    This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

  • Audio
     | 
    AUG 6, 2021

    On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

  • Article
     | 
    FEB 16, 2021

    Early in the pandemic, digital audio took a huge hit in user engagement and in the amount of time listeners were spending with the medium. Many observers, including us, predicted dire results in the short term. However, the rest of the year played out very differently than those early weeks, and we ultimately revised our 2020 estimate from a 1.0% decline in the time US adults spent with digital audio to 8.3% growth, for a total of 1 hour, 29 minutes (1:29) per day.

  • Report
     | 
    MAR 30, 2021

    The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

  • Report
     | 
    FEB 26, 2021

    Even so, it’s clear that the digital audio listeners category will grow strongly in the coming years. 2020 wasn’t a particular boon for time spent with digital audio, though.

  • Chart
     | 
    MAR 11, 2021
  • Audio
     | 
    JUN 22, 2021

    On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

  • Forecasts
     | 
    APR 1, 2020
  • Audio
     | 
    JUN 14, 2021

    On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Audio
     | 
    JUN 8, 2021

    On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Report
     | 
    DEC 23, 2020

    That’s in sync with Jacobs Media’s polling, where 17.1% of Hispanics vs. 12.2% of total respondents reported listening daily to podcasts/on-demand audio. Numbers were more mixed in May 2020 Edison Research polling, where Hispanic adults were less likely than adults in general (45% vs. 52%) to say they had ever listened to a podcast.

  • Report
     | 
    OCT 15, 2020

    Time spent streaming audio had a marginally higher daily average (1:41) but was less popular (used by 75.1% of respondents). To date, widespread digital video viewing hasn’t seriously threated consumption of traditional TV, but that may be changing.

  • Report
     | 
    OCT 15, 2020

    Yet the 34 minutes spent with live radio per day was only about half the time spent with digital audio. More than 61% of internet users had read a print newspaper in the prior month, and 57.7% had read a print magazine. Female respondents and urban dwellers were more likely to read either format.

  • Report
     | 
    OCT 15, 2020

    The 1:03 spent with live radio per day also surpassed the time spent with digital audio. Print newspapers are still an important medium in Israel and registered penetration of more than 65% in H1 2020. Fewer than 45% of respondents had read a print magazine, though. Readership of both formats was higher among men and those in the 55-to-64 age bracket.

  • Report
     | 
    OCT 11, 2021

    Time spent with radio, on the other hand, will total 1 hour and 26 minutes per day and will decline by a few minutes each year. For now, digital audio time spent only slightly exceeds radio time spent, but the gap between them will keep expanding. Four-fifths of time spent, including multitasking, with digital audio happens via mobile.

  • Report
     | 
    OCT 15, 2020

    Nearly 92% of respondents listened to digital audio as well. Figures for time spent also highlight the growing popularity of digital video and audio. Internet users devoted an estimated 1:40 per day to online TV and video, and an additional 1:32 daily to music streaming.

  • Report
     | 
    OCT 15, 2020

    Digital audio also reached a larger audience than the previous year. Nearly 69% of internet users surveyed in H1 2020 had accessed music, podcasts, or other audio content via digital platforms in the prior month. Time spent streaming music rose to 1:21 daily on average, from 1:11 last year.

  • Report
     | 
    OCT 15, 2020

    Between H1 2019 and H1 2020, daily time spent with broadcast radio remained effectively unchanged at 0:46, while daily time spent streaming music climbed by a few minutes, to 1:16. GlobalWebIndex also measured podcast consumption in 2020 for the first time; in Egypt, podcasts accounted for 49 minutes daily on average.

  • Report
     | 
    OCT 15, 2020

    Younger people were more responsive to digital audio, too. But this category also reached new audiences in other cohorts this year, as overall penetration of streaming music, podcasts, and other digital audio content climbed from 50.8% in H1 2019 to 56.9% in H1 2020. Time spent streaming music averaged 1:04 per day, while video streaming occupied an average 57 minutes per day.

  • Report
     | 
    OCT 15, 2020

    Just 12.6% of respondents owned a game console in H1 2020, yet the average time spent gaming per day was 1:22. Digital audio may make fewer headlines than digital video does, but it now commands an equally large audience in the Philippines, at 91.5% of internet users. Music streaming alone accounted for just over 2 hours daily.

  • Report
     | 
    OCT 15, 2020

    Yet digital audio is on the rise as well. Some 81.2% of respondents polled this year had streamed music or accessed podcasts or other audio content from digital sources in the month prior. And the time spent with broadcast radio—an average of 45 minutes per day—was less than half the 1:34 devoted daily to music streaming alone.

  • Report
     | 
    OCT 15, 2020

    Moreover, time spent with social actually fell in Brazil, Canada, China, Egypt, and the Philippines, to name a few. In many advanced economies—including Germany, Sweden, Spain, the UK, and the US—time spent with PCs and tablets still exceeds time spent with mobile devices, and by a large margin.

  • Report
     | 
    OCT 15, 2020

    More than three-quarters (78.6%) of internet users listened to digital audio in the month before polling, with higher penetration among younger cohorts. Time spent with broadcast radio was down slightly from 2019, while time spent with music streaming increased a few minutes to 1:23. Broadly speaking, the reach of digital video has overtaken that of traditional TV.

  • Report
     | 
    OCT 15, 2020

    And video streaming occupied just 1:09 per day, on average—about half the time spent each day with broadcast TV. Meanwhile, 69.4% of respondents had listened to digital audio—including music, podcasts, and dramas—in the month prior to polling. That said, age-related differences remain much more marked among digital audio consumers.

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