OCT 20, 2020
TikTok is also a competitor gaining strength; it has grown substantially this year, and for some users it is their social network of choice. In investment bank Piper Sandler’s spring 2020 research among US teens, 13% said TikTok was their favorite social media platform, ranking it third behind Snapchat (36%) and Instagram (31%).
OCT 1, 2020
DEC 20, 2021
In late September, TikTok hit 1 billion monthly active users, reaching that milestone years ahead of other social platforms. It’s also been hugely successful in driving time spent on the app. We estimate that US TikTok users spent 39 minutes a day on the platform in 2020—the highest time spent figure of any social network we measure—and will maintain its lead through 2023.
JAN 1, 2021
JUL 1, 2021
SEP 20, 2019
eMarketer vice president of forecasting Monica Peart compares our time spent outlook for mobile messaging apps, like WhatsApp, with social network apps.
JUN 24, 2021
JUN 16, 2021
JUN 16, 2021
FEB 4, 2021
No one will be surprised to hear that time spent with social media surged to unprecedented levels in 2020, nor to hear that TikTok had a good year.
JUN 4, 2020
SEP 28, 2021
Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.
MAR 30, 2021
On today's episode, we discuss Twitter's major initiatives and figure out what the platform will look like after it reinvents itself. We then talk about Facebook's cost-per-thousand (CPM) recovery, TikTok's ecommerce efforts, and a recent study about COVID-19 news on Facebook. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.
DEC 9, 2019
This increase in time spent is partly due to the burgeoning use of smart speakers, which more than a quarter of the US population will use in 2020. In fact, we estimate that four in five US smart speaker users will use their device to listen to audio. As time spent with digital audio rises, so do advertising opportunities.
MAR 24, 2021
We estimate that one in four US internet users will use TikTok this year, and adult users will spend almost 32 minutes per day on average with the short-video app. Evan Horowitz, co-founder and CEO of creative agency Movers + Shakers, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss TikTok's ad products, how advertisers are using the app to build brand equity, and the need to tailor social creative to make sense for each platform.
MAY 13, 2020
In Japan, both TV and digital time spent will accelerate more than expected in 2020 thanks to the COVID-19 pandemic and resulting semi-lockdowns. However, the postponement of the Summer Olympics will limit the increase.
SEP 10, 2021
The FTC did not include Chinese-owned video streaming service TikTok in the report, and Facebook assessed internally that TikTok is not competing in its core area of focus. The problem: Even as the FTC redoubles its effort to push ahead with its lawsuit against Facebook, it will continue to struggle to establish its case.
MAY 1, 2020
Douyin—China’s version of TikTok—and video sharing app Kuaishou, for example, both saw further increases in daily active users (DAUs) in February, compared with the same period in 2019. The pandemic has also led more businesses to try live streaming to convey ecommerce opportunities.
MAY 11, 2020
Since then, time spent with digital has continued to steal minutes from traditional sources. By the end of our forecast period in 2022, digital will account for 54.9% of media time. This year, time spent with digital will be 5:32, while time with TV will be 3:14, and radio minutes will be 1:20.
MAY 5, 2020
Linear TV’s resurgence won’t outlast 2020, and even digital media will experience a dip in time spent next year, as people return to a “new normal.”. But time spent won’t fall back to pre-pandemic levels. Media usage will remain above 2019 levels and higher than our previous forecast even past quarantines.
MAY 26, 2021
JUL 21, 2021
YouTube viewers ages 18 and older spent more time on that platform—43 minutes in 2020—but growth was slower than for TikTok, at 9.5%. The growth in time spent on TikTok is leading marketers and influencers to pay more attention to the app.
APR 22, 2020
In addition, time spent on Snapchat has increased due to the coronavirus. The company's CEO Evan Spiegel said average time spent was up more than 20% in the last week of March vs. the last week of January. Some markets, such as France and the UK, saw more than a 30% increase, he said. He didn’t provide data on time spent in the US, however.
FEB 2, 2021
eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.
NOV 19, 2020
Similarly, TikTok will gain an additional 20.5 million US users compared with our first projection. Which digital time spent forecasts increased the most? Adults in the US will spend an average of 64 more minutes with media per day in 2020 than we thought they would. Within this, users will spend almost 26 additional minutes per day on their smartphones compared with our earlier expectations.