Canada trails only Japan worldwide across a variety of Twitter penetration metrics: About one-fifth of the population (22.1%), a quarter of internet users (25.0%), and more than a third (35.2%) of social network users in Canada use Twitter. Compared with the US, Twitter adoption in Canada is significantly higher.

Facebook’s US and Canada ad revenues came in at roughly $8.38 billion, up from $7.20 billion in Q1 2019. The US and Canada accounted for roughly 48% of Facebook’s worldwide revenues. On the earnings call, Facebook CFO David Wehner said the precipitous drop in revenues during March had moderated in the start of Q2.

There was especially notable growth in the US and Canada, where core Facebook gained 5 million users between Q4 and Q1, the strongest growth it has experienced in those markets in many quarters. Facebook also grew strongly in Europe, adding 12 million users in Q1.

Ecommerce’s share of total retail in Canada is higher than we previously expected, as brick-and-mortar outlets are forced to shutter and online shopping becomes a necessity.

After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.

According to an April 2020 poll from the Ryerson University Social Media Lab, LinkedIn trails only two other social networks, Facebook and Instagram, in the number of account holders in Canada. Of the adult internet users in Canada surveyed, 44% said they had a LinkedIn account, compared with 83% for Facebook and 51% for Instagram.

The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.

As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.

The roughly 2 in 5 creators relying exclusively on social media may be at the mercy of Facebook, YouTube, TikTok, and the like, whose algorithms and policies are more subject to scrutiny and change than ever. More like this:. Report: US Social Video Advertising 2022. Article: How marketers should leverage social media in Canada.

TikTok’s user base will increase substantially in 2020. Despite a ban on the app in India and efforts to restrict it in the US, TikTok will continue to expand in many countries in 2021.

Dragonbridge has also targeted Canadian mining company Appia Rare Earths and US-based Uranium Corp and USA Rare Earth with fake news and negative posts. Recent campaigns coincided with Appia announcing its discovery of a zone bearing rare-earth minerals in Saskatchewan and the company’s plan to build a processing facility in Oklahoma.

Focus on Gen Z: With TikTok continuing to outperform Meta properties at winning over younger users, the Facebook and Instagram parent has been inspired to diversify its revenue streams—but those attempts, thus far, haven’t been all that inspiring.

Here’s how marketers can navigate Q3 2021’s product, commerce, and monetization changes on Facebook, Instagram, Snapchat, TikTok, and Twitter.

TikTok’s Shopping tab marks a big but necessary shift: The feature will let select Shopify merchants add product catalogs to their profiles, likely the first of many interface changes to facilitate ecommerce on the TikTok.

Its neighbor to the north, Canada, nearly mirrors the US in this regard. In the US and Canada, nearly two-thirds of the population will watch sub OTT video at least once per month this year. These countries will have two of the slowest user growth rates in the world this year due to their already-high user numbers. The saturation of the US and Canada can be demonstrated via international comparisons:.

A poll of 9,000 people in the US, UK, Canada, Germany, France, and Australia found that 56% would rather follow normal people on social media than celebrities because of the authenticity of their content. Affordability: Nano- and micro-influencers are less costly than macro-influencers.