Two of them (Germany and Japan) will see only slight declines; Switzerland and South Korea will fall more. The Middle East and Africa will pass North America when it comes to Facebook penetration among internet users. Five of the 10 fastest-growing countries for Facebook are in the region. Pandemic-driven gains in the US are abating.

When Retail Economics polled consumers in the EU-4, Switzerland, and the UK for Alvarez & Marsal between September and October 2020, it found that more than half of respondents in Germany and Switzerland said they would be prepared to pay more for products that a retailer or brand sourced from their domestic economy, to help meet carbon emissions targets.

Without an agreement, US companies will continue to face legal jeopardy in Europe—as they will in other countries with data privacy laws, such as Australia and Switzerland—when dealing with international data flows. On the flip side, the moves against TikTok and WeChat were ad hoc and politically motivated.

But that share is still one of the smallest in Western Europe; only Austria and Switzerland will post lower penetration in 2020, at 58.0% and 56.0%, respectively. One intriguing bit to note is that growth in Germany in 2020 was mainly concentrated on Instagram—where user numbers rose 20.1%—and Snapchat, where they rose 16.3%. The number of internet users who accessed Twitter climbed 10.2%.

Only four countries remain in negative growth territory (and the first two just barely): Germany, Japan, South Korea, and Switzerland. In its earnings report, Facebook said it had 2.74 billion monthly active users (MAUs) worldwide as of Q3 2020, up 12% YoY. Here’s how Facebook’s audience breaks down worldwide:. North America: 255 million MAUs, up from 247 million in Q3 2019.

These shares were significantly lower in more developed countries like Switzerland (6.4%), the US (7.6%) and Austria (7.9%). Poor public health conditions. Absent or inadequately managed sanitation services could easily expose individuals to preventable health risks.

In May 2020, US and UK retailer Watches of Switzerland Group teamed up with watch manufacturer Grand Seiko for an Instagram AR filter that let people model a virtual wristwatch and share the picture with friends. In July 2020, PetSmart teamed up with Snapchat for an ad campaign that let users change their face into a reptile and offered a discount on reptile purchases.

The compatible tools and software development kits (SDKs), from which the first app was launched last month in Switzerland, enable Bluetooth chips in more than 3 billion iOS and Android smartphones in use around the world to voluntarily track the proximity of coronavirus patients. Both companies vowed to not collect identifiable information and will shut down the tracker when the crisis is over.

Among the $327.28 billion spent worldwide on digital advertising in 2019, 61.2% will go toward advertising on Google, Facebook and Alibaba. This report includes our latest global ad spending forecast by country, region and company.

Neighboring Norway is in second place, with a 60.2% user penetration rate among social network users in 2019, followed by Switzerland, with 57.6%. UK Generational Trends Mirror the US. As in the US, Instagram usage among older UK generations is growing more slowly than we had previously anticipated. That slower-than-expected growth has caused us to slightly lower our total growth estimates for the UK.