JLL Embraces Sustainability at 238. Q&A with Lewis Woodward, Global Head of Brand and Communications at JLL. How and why does a company with such a deep legacy pivot its purpose to sustainability? Our brand has been through many difficult real estate and trading environments in our 200-year-old legacy. To that end, our brand represents quality and stability.
Consumers are now more alert to the importance of local suppliers, sustainable product sourcing, and the environmental impact of their shopping. Moreover, they want companies and brands to be proactive in these areas, and they may even pay more for eco-friendly products and delivery options. Luckily, retailers that respond to these preferences may benefit from cost savings as well as positive press.