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    Report
     | 
    OCT 7, 2020

    Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

    Report
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    OCT 6, 2020

    Addressable TV: Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. It includes both linear and video-on-demand (VOD) delivered in this way but excludes connected TV and OTT. Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those like Hulu, which charge a subscription fee in addition to serving ads.

    Report
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    JAN 14, 2019

    According to a Euclid study in March 2018, a staggering 50% of pop-store shoppers also receive monthly retail subscription boxes, and 38% are regular weekly online shoppers—far exceeding the percentage that prefers the traditional brick-and-mortar experience.

    Report
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    JUN 13, 2019

    D2C subscription clothing box company Trunk Club has had an in-house creative since its founding in 2009. The group has historically been an independent creative team responsible for photography and the development of print and digital creative, but it was never truly integrated with the business, according to Maureen Boyle, senior director of creative services and events.

    Report
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    NOV 10, 2020

    Marketers can still reach viewers of ad-free services with workarounds.

    Report
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    MAR 2, 2021

    Addressable TV: Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. It includes both linear and video-on-demand (VOD) delivered in this way but excludes connected TV (CTV), smart TV, and OTT. Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those, like Hulu, that charge a subscription fee in addition to serving ads.

    Report
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    OCT 9, 2020

    The catch is that, in addition to their monthly subscription fee, viewers will have to pay $29.99 to see “Mulan.” Numerous summer movies originally intended for box office were redirected to premiere via streaming services on-demand. But other movie studios immediately offered their new releases across various external streaming services such as Amazon Prime Video, FandangoNow, and Vudu.

    Article
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    APR 29, 2020

    Lunch and dinner subscription company MealPal started out as a service through which consumers could pick up meals from local restaurants during the work week—but, like many in the food industry, it has adjusted its operations for quarantined customers. The company now offers groceries supplied by local restaurants via MealPal Market.

    Report
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    MAY 14, 2020

    On the other hand, if the measurements that marketers are delivered are already viewed as a black box to begin with, moving from selling on viewers to selling on outcomes is to replace one black box with another that is closer to business’ goals.

    Report
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    FEB 20, 2020

    Addressable TV: Targeted TV ads delivered on a home-by-home basis via cable, satellite and telco boxes. It includes both linear and video-on-demand (VOD) delivered in this way but excludes connected TV, smart TV and over-the-top (OTT).

    Article
     | 
    MAR 24, 2021

    There’s Walmart Express Delivery, a 2-hour delivery service for groceries and other items, and Walmart+, a Prime-like subscription service that offers members unlimited free delivery and other perks. In its Q4 2020 earnings report, Walmart said its ecommerce business had its highest quarterly growth rate of the year, mentioning grocery and delivery services in the US specifically.

    Report
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    DEC 22, 2020

    In November, Nielsen announced that in addition to the panel data it traditionally relied on, its TV ratings will incorporate viewing data from set-top boxes and automatic content recognition from smart TVs, which will help it measure addressable campaigns.

    Report
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    MAR 26, 2020

    This is the route that standouts like DollarShaveClub, Harry’s, Walker & Co., Quip and Native have taken as they’ve entered the shelves of big-box retailers like Target and Walmart.

    Report
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    NOV 25, 2019

    Addressable TV: Targeted TV ads delivered on a home-by-home basis via cable, satellite and telco boxes. It includes both linear and video-on-demand (VOD) delivered in this way, but excludes connected TV, smart TV and OTT. Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those, like Hulu, that charge a subscription fee in addition to serving ads.

    Report
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    SEP 19, 2019

    According to 2018 data from GroupM, over half of the programs that people watched, whether on smart TVs or via set-top boxes, were live programming. While linear TV remains popular for now, OTT subscriptions in China are growing quickly. The number of subscription OTT video viewers in China will rise 42.2% to 371.6 million by the end of 2019, we estimate.

    Report
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    APR 29, 2021

    The largest upward revisions to our forecasts came in the subscription over-the-top (OTT) portion of this viewer total. Advertising is largely absent on subscription OTT, but ad-supported digital video viewing saw an uptick during the year, and advertising dollars followed. The Rise of Connected TV.

    Report
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    DEC 18, 2020

    Peloton’s built-in subscription fitness experience is tailor-made for layering on its small but growing apparel business. Disney+ is a tantalizing medium for commerce integration. Expect to see even more experimentation in the year ahead. No. 3: Click-and-Collect Momentum Will Drive Market Share Gains for Big-Box Retailers.

    Report
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    SEP 19, 2019

    Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

    Report
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    SEP 19, 2019

    Addressable TV: Targeted TV ads delivered on a home-by-home basis via cable, satellite and telco boxes. It includes both linear and video-on-demand (VOD) delivered in this way, but excludes connected TV, smart TV and OTT. Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those, like Hulu, that charge a subscription fee in addition to serving ads.

    Report
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    SEP 19, 2019

    Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

    Report
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    OCT 13, 2020

    Entertainment: Includes amusement and recreation, box office, film, music, digital video, and video games (excluding video game hardware). Financial services: Includes commercial banks, credit agencies, personal credit institutions, insurance companies, consumer finance companies, loan companies, business credit institutions, and credit card agencies.

    Report
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    SEP 19, 2019

    Addressable TV: Targeted TV ads delivered on a home-by-home basis via cable, satellite and telco boxes. It includes both linear and video-on-demand (VOD) delivered in this way, but excludes connected TV, smart TV and OTT. Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those, like Hulu, that charge a subscription fee in addition to serving ads.

    Report
     | 
    SEP 19, 2019

    Addressable TV: Targeted TV ads delivered on a home-by-home basis via cable, satellite and telco boxes. It includes both linear and video-on-demand (VOD) delivered in this way, but excludes connected TV, smart TV and OTT. Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those, like Hulu, that charge a subscription fee in addition to serving ads.

    Article
     | 
    MAY 17, 2019

    The video can be served via smart TV or another device such as a Blu-ray player, game console or set-top box such as Roku or Google Chromecast. Connected TV refers to a device— rather than a service—making it a subset of OTT by these definitions. We forecast that 57.2% of the US population will be connected TV users this year. IAB’s study shows how marketers use OTT and connected TV interchangeably.