Audio
| APR 8, 2022
On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.
Chart
| APR 25, 2022
Chart
| APR 25, 2022
Report
| NOV 18, 2021
Article
| MAR 31, 2022
Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.
Chart
| APR 19, 2022
Chart
| APR 19, 2022
Audio
| MAR 17, 2022
Learn how video streaming is evolving. For "In Other News," we discuss what to make of the collective viewership of all major TV events and a surprising stat about Gen Z's relationship with TV. Tune in to the discussion with our analyst Ross Benes.
Article
| MAR 25, 2022
For the first time, we broke out Disney+ and Netflix viewers by age. It’s widely understood Disney programs are usually aimed at youth. Our forecasts give some clarity on how much Disney+ skews toward young people compared with other streaming services.
Report
| NOV 15, 2021
As the first true generation of digital natives, Gen Z has had round-the-clock access to on-demand information, streaming entertainment, and instantaneous communication since birth. This report examines trends in Gen Z’s technology and media use.
Article
| MAR 10, 2022
Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels
Article
| MAR 10, 2022
Article
| MAR 7, 2022
Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.
Chart
| APR 6, 2022
Article
| MAR 4, 2022
The streaming subscription may be at a turning point: As CNN+ pricing and launch strategy comes into focus, there’s a question how much content consumers will pay for.
Article
| MAR 2, 2022
Four of the top US streaming services spent a record-smashing total of $11.15 billion on original content in 2021 as each platform vied to draw—and keep—subscribers. Netflix laid out $6.08 billion, more than the other three services combined. Amazon Prime Video grew its spending the fastest, by 105%, in a play for Netflix’s title as the leading subscription video streamer.
Article
| MAR 9, 2022
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.
Report
| OCT 12, 2021
More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.
Audio
| MAR 4, 2022
On today's episode, we discuss takeaways from the 2022 Winter Olympics, video length, impulse buys declining, whether the streaming wars can be won, delivery culture, an unpopular opinion about cart abandonment, where escalators came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.
Article
| MAR 3, 2022
Netflix’s gaming investments set it apart from streaming competitors: The company acquired a Finnish mobile games studio that it has worked with in the past.
Article
| FEB 22, 2022
Read Insider Intelligence's latest stories on TV—both live and streaming
Audio
| MAR 1, 2022
On today's episode, we discuss Spotify's Q4 performance and what it tells us about how the audio streaming giant is changing. Then for "In Other News," we talk about what the biggest threat to Spotify's podcasting dominance will be and a new way to improve the accuracy of audio ads. Tune in to the discussion with our analyst Peter Vahle.
Article
| FEB 17, 2022
For ViacomCBS, becoming a streaming titan is the top goal: The media giant is rebranding as Paramount, touting its streaming products’ growth.
Article
| FEB 16, 2022
Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.
Article
| FEB 11, 2022
Disney pivots to a streaming-first strategy: Strong subscriber growth and theme park revenues helped the entertainment company overcome higher expenses and flatlining revenues from linear television.