Clubhouse is gaining popularity in Japan as well, where it reached 1.8 million downloads during the same time period. More like this:. Report: Clubhouse and Social Audio 2021. Article: LinkedIn is the latest to take on Clubhouse—and focusing on business events could help it succeed. Article: Microsoft is angling to buy Discord, and perhaps edge out Clubhouse.
Twitter Is No. 1 in Japan. Twitter is the top social platform in Japan, used by 64.1% of social network users in the country last year. That figure will climb to 68.4% by 2023. Twitter’s appeal in Japan can be attributed to a number of factors: Japanese language works well with character limitations on Twitter—more can be expressed with the use of Kanji than other languages.
Two opposing developments sum up the state of social network usage in 2022: slowing global growth after unexpected pandemic gains and the rise of TikTok as a major force in social media.
Twitter Second Only to Line for Usage in Japan. Japan’s social media market has developed uniquely from many markets in Asia and the world. Messaging app Line commands a large and loyal audience of 60.1 million people, according to our estimates, which has limited the gains of many social networks in the country.
It trails only Japan. Penetration is 25.5% in Canada, ahead of Brazil, the UK, Argentina, and the US. Twitter is the only social platform with more male users than female. According to Reuters, 25% of male respondents were users, compared with just 15% of females.