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| MAY 1, 2021
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| MAR 30, 2022
Even so, TikTok’s share of the total US social commerce market will remain relatively small. US consumers will spend $45.74 billion on social commerce purchases this year, including purchases made via in-app checkout and those made by clicking through to a retailer’s site.
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| MAY 25, 2022
Buyers will make more frequent but shorter visits to stores than before the pandemic, according to a March 2022 Placer.ai report.
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| APR 28, 2022
The rise of social commerce—and TikTok’s role in it. We forecast that US social commerce will rise 24.9% to $45.74 billion this year, representing 4.4% of total ecommerce sales. The ongoing shift to social media channels for both product discovery and purchase offers a growing opportunity for brands.
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| FEB 2, 2022
Asia-Pacific is home to 59.4% of the world’s digital buyers, so even though its growth will be at an all-time low in 2022 (3.8%), the region will still produce 55.3 million new buyers this year. India, not surprisingly, will account for more of these new buyers than anywhere else.
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| AUG 10, 2021
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| AUG 1, 2021
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| JAN 18, 2022
As platforms like Facebook, Instagram, and TikTok ramp up their social commerce capabilities, they have become go-to spots for product information, price comparisons, and reviews from other customers.
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| JAN 18, 2022
Importantly, Facebook is also arguably the best for social commerce because so many retailers are on board. Facebook Shops, launched in May 2020, enables brands to sell directly via Facebook and Instagram. The Sprout Social Index 2021: UK and Ireland report found that 63% of consumers surveyed had bought from social media in the past year—and that share is on the rise across Europe.
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| APR 8, 2021
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| FEB 9, 2021
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| JUN 29, 2020
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| JUN 29, 2020
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| APR 7, 2022
Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes.
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| DEC 3, 2021
Trend: TikTok Makes Social Commerce Go Viral. TikTok will continue to make its presence felt in the realm of ecommerce. Algorithms are playing a bigger role in discovery, opening a new avenue for social commerce. Algorithms like TikTok’s For You feed and Instagram’s Shopping tab are replacing targeted ads and organic content from brands and influencers as a means of discovery on social media.
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| NOV 22, 2021
The continued growth in social commerce will open up more sponsorship opportunities. US social commerce sales will rise by 24.9% to $45.74 billion in 2022, per our estimates. As influencer marketing moves further down the purchase funnel, brands will have to add more nano- and micro-influencers to their rosters to meet demand and their sales goals. Why?
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| NOV 15, 2021
KEY STAT: Gen Z, a digitally native group, is more likely to engage in social commerce than older generations are. More than half of Gen Z adult social network users (ages 18 to 24) are social buyers, and nearly half of Gen Z teen social network users (ages 14 to 17) are. Key Points.
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| APR 18, 2022
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| JUN 28, 2021
Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?
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| MAY 28, 2021
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| JUL 13, 2021
Improved Social Commerce Leads to More Buyers. As retail ecommerce sales reached new levels last year, social commerce activity increased accordingly. The number of social buyers grew by 16.3% in 2020, and will grow another 14.5% in 2021 to reach 7.9 million buyers. These buyers mainly make purchases by following links to retailer sites from social networks.
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| JUL 9, 2021
China continues to lead the world in all things ecommerce, including innovation. Social commerce livestreaming is just one of many new stories for 2021 and beyond.
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| DEC 8, 2021
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| NOV 4, 2021
On Instagram, we estimate that 28.9% of users will be social commerce buyers in 2021. All ads are “commerce” ads insofar as the purpose of advertising is ultimately to drive retail sales. But Facebook is now building more ad products and targeting solutions that send users directly into native storefronts: Facebook or Instagram Shops.
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| MAR 14, 2022