More than 6 in 10 (61%) publishers worldwide said they saw at least a slight increase in spend on contextual campaigns, according to an August 2021 report by Digiday and Connatix. Acting on the Opportunities. Publishers and Platforms. Optimize the ATT opt-in prompt.

Halting regulatory progress remains in flux and faces fragmentation at the global level. Without international agreements, a metaverse intent on connecting the world will not make it across sovereign borders. The myriad of crypto tokens must be shaken out. The metaverse is filled with tokens, and more are created every day.

While Twitter glides downward in US, user numbers worldwide are still rising and will grow 1.5% to 368.1 million users worldwide this year. The fastest growth in Twitter users is concentrated in Western Europe, the Middle East and Africa, and Asia-Pacific.

TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.

The Twitter-Musk drama has been brewing since the Tesla CEO started buying Twitter stocks, accumulating about a 9% share of the social network at the beginning of April. The two sides reportedly worked through Sunday night to finalize a deal. Learn more about Musk's path to purchase. 2. What's in store for the app?

Meta’s global headcount was 77,805 at the end of Q1, up 28% from a year earlier. Roughly 17,000 employees belong to the Reality Labs unit. That means about 22% of the company is responsible for about 2.5% of its revenue—an untenable ratio. Meta needs to focus on righting the ship in its core operations before further extending itself in business lines that may take years to provide substantial returns.

Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.

The Twitter-Musk drama has been brewing since the Tesla CEO started buying Twitter stocks, hitting a 9% share of the social network at the beginning of April. The two sides reportedly worked through Sunday night to finalize a deal. Musk made an offer to buy the social media app outright for $43 billion April 14.

Meta clashes with Apple over AppTrackingTransparency: The change damaged Meta’s profits, but Apple’s ad business is soaring.

MMA Global. Prohaska Consulting. Schar School of Policy and Government at George Mason University. The Washington Post.

We expect Twitter to have 345.3 million global users in 2022, per our forecast, and to achieve $5.58 billion in ad revenue from them. At approximately $36 per annual subscription, Twitter would have to convert 45% of its active users to Twitter Blue to fully replace its forecasted 2022 ad revenues. That’s not going to happen.

The battle with established mobile app stores is brewing on a global level, as Japan, South Korea, and the EU crack down on monopolistic app store controls. Read more. 3. Meta has brick-and-mortar stores in store.