SEP 1, 2020
That was supercharged during the lockdown and was illustrated by the drop in ad spending overall while digital ad spending rose. Social platforms and video placements will become increasingly important channels to consumers. Shallow “cause marketing” is never a good look.
APR 14, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
JUN 4, 2020
Last month, Facebook announced the launch of Facebook Shops, which will make it easier for small businesses to set up an online store that consumers will be able to access on both Facebook and Instagram. While it’s uncertain when this feature will become available to small businesses and consumers in the UK, we believe it will be another contributing factor behind social buyer growth.
MAR 9, 2021
Social Ad Spending During a Historic 2020.
NOV 20, 2020
By Q3, media replaced tech as the largest-share ad buyer on YouTube in the US, accounting for 20% of YouTube ad spending, as media companies increased marketing around streaming video services at higher rates amid increased market competition.
OCT 9, 2020
We reduced our 2019/2020 upfront ad spending forecast from $21.25 billion to $20.28 billion. For the 2020/2021 season, upfront ad spending was adjusted downward from $21.64 billion to $14.78 billion. Together, $7.83 billion less will be spent in the US TV upfront market during these two seasons than previously expected.
FEB 11, 2021
“As you get into the world of SMS, it's an obviously overregulated communication channel,” said Norman Happ, CEO of EZ Texting, an SMS platform focused on servicing small- and medium-sized businesses (SMBs). “So, you have to navigate a litany of different compliance-related hurdles.
MAY 21, 2021
As the brand explores new consumer-facing features, it is also set to grow its merchant ecosystem through rumored QR code acceptance and its Mobeewave acquisition—which could bring the technology to a range of small and medium-sized businesses (SMBs) and encourage further habit formation.
AUG 5, 2020
JAN 15, 2021
With 3 in 5 US small businesses set to digitize operations during the pandemic, and larger businesses shifting operations too, there’s massive demand for new features on the seller side. But many businesses—especially small businesses—are facing a cash flow crunch that has left them strapped for resources.
FEB 17, 2021
The post-pandemic economy still wallows in peril, with small-business closures and job losses remaining a significant risk. Although the likelihood of additional government stimulus and extended unemployment benefits has increased under the Biden administration, there are lingering concerns throughout the consumer economy given the unprecedented nature of the pandemic.
JAN 14, 2021
D2C can also be a lifeline for brick-and-mortar SMBs threatened by the pandemic and its effects. Since scores of SMBs were forced to shutter their physical stores following government mandates, many faced a major revenue squeeze—or worse.
JUL 20, 2020
AUG 6, 2019
But this is not the case on marketplaces, where in order to stand out, ad dollars must be spent to boost visibility and drive traffic to product pages. Still, most interviewees who spoke about the benefits of advertising on marketplaces were part of the marketplaces themselves or were consultants helping B2Bs manage their strategy.
MAY 30, 2019
Trends in Focus: Comparing Ad Spending vs. Media Time. Up until 2017, digital ad spending share lagged digital time spent shares in Canada. Five years ago, digital time spent share was 40.4%, but ad spending share was just 32.7%.
JUL 13, 2020
The Small Business Roundtable. World Federation of Advertisers.
DEC 18, 2020
According to a Catalyst and Kantar study of US retailers, Amazon Advertising (67%) and Walmart Media Group (67%) ranked atop a list of digital ad platforms on which they were most likely to increase ad spending. Better data is the differentiator against the duopoly.
MAR 26, 2020
It just needs to be pursued more judiciously and can’t always depend on massive paid media spend or physical retail rollouts. “It’s a constant internal debate as to how to most efficiently reach new audiences and acquire customers,” said Andy Prochazka, co-founder and CMO of D2C furniture retailer Article.
JUN 5, 2019
Design marketplace Visual Objects and B2B services provider Clutch conducted a survey of SMBs to understand their social media marketing. The study revealed that brands were just as likely to use metrics of engagement as they were to leads/conversions for measuring social media success, at 24% each.
APR 28, 2020