Our Take: Social and shoppable media such as livestreaming have strong potential to showcase one-of-a-kind products and educate consumers on the value of resale, and brands should consider working with influencers and creators involved in the thrifting trend as part of their marketing efforts.

There are lots of bigger experiments to make TV and video more shoppable. NBCUniversal debuted shoppable TV ads during the 2019 French Open with Lacoste as the pilot sponsor, and the media conglomerate added a direct checkout feature for shoppable content in April 2020.

Shoppable Video. A December 2020 Bazaarvoice survey of more than 1,500 US adults found that shoppable images or videos were more influential in generating a conversion than any other type of social media content. Live Shopping. Live shopping in the US remains a negligible contributor to mcommerce growth, but that could change in the future.

Shoppable content is now commonplace across social platforms. Integrations with Shopify and other payment platforms have made it easier for brands and influencers to set up shop on social media. This has created the potential to expedite the funnel from discovery to purchase on social networks.

Marketers will harness the power of shoppable posts in hopes of streamlining viral posts from discovery to purchase. Trend: A Sustainability Strategy Will Be a Need-to-Have for Retailers. Sustainability, no longer merely a buzzword, will be critical to how brands and retailers respond to changing consumer expectations about product sourcing, packaging, and delivery.

This week, the grocery service launched its first integrated brand campaign, “How Homemade is Made,” which includes shoppable QR codes in both digital and out-of-home (OOH) advertising in select markets. The QR codes link to seasonal recipes with ingredients that are shoppable from landing pages within the Instacart app.

Pinterest could become another notable addition here in 2022, following the recent launch of Pinterest TV, a new video destination for live and on-demand original and shoppable episodes featuring creators. Currently, TikTok offers TopView, which advertisers said are also highly impactful premium branding buys.

Other factors include a boost in livestreaming, longer video lengths on the platform (now up to 10 minutes for all users), and a rise in shoppable content via TikTok’s partnership with Shopify. The latter enables merchants to add a dedicated shopping tab to their profile and sync product catalogs so customers can shop directly from the app.

Shopify partnered with TikTok to create “shoppable video ads,” enabling users to buy products that appear in videos. The big takeaway: Green Dot is the incumbent BaaS player, with a who’s who list of enterprise customers. But players like Railsbank, Marqeta, Clear Bank, and BankMobile are populating the space—many with a focus on enabling fintechs’ and tech startups’ banking services.

The company has offered a variety of new shopping features over the years—partnering with retailers to offer consumers virtual reality (VR) experiences; launching a location-based augmented reality (AR) shopping game in a format much like that of Pokémon Go; and airing shoppable livestreams.

With the mainstreaming of 5G on the horizon, 2022 holds promise as far as exciting formats go—think augmented and virtual reality and shoppable media. But there are ways to strengthen creative strategies now:. Personalize ads wherever possible, even as consumer data becomes scarcer.

She is now at the forefront of the digital transition as the US regional sales manager at Publitas, a software as a service (SaaS) platform that helps brands publish their catalogs online and inspire their visitors, all while delivering a beautiful, shoppable experience. Chris Holley is global head of partnerships and alliances at Productsup.

The company’s Interactive Advertising Bureau (IAB) Newfronts presentation this year highlighted new shoppable video formats that allow viewers to add to cart, buy now, and so forth, by using their voice or an Amazon Fire TV remote to interact with the ads.

Marketer Takeaway: Instagram has been steadily working toward making all of its services shoppable, as social platforms race to capture commerce dollars. Tapping celebrities and offering exclusive products can help Instagram garner excitement—and audiences—for its live shopping feature just ahead of the crucial holiday period. Ad and Monetization Product Updates.

We implemented QR codes in the store, so customers can visit the three shoppable stations and learn about the steps they can take to bring us closer to a circular future of fashion. II: What changes would you like to see in retail ecommerce? PS: I would love to see brands produce fewer, higher-quality items and go from linear to more circular. They can do that by adopting resale programs.

Shoppable Tweets. In early March, Twitter confirmed to TechCrunch that it was testing shoppable tweets. The new format includes a large “Shop” button that links out to an ecommerce product page and also features product details integrated into the tweet itself. Twitter added that the new feature will be for organic posts, not ads.

Snap launched shoppable AR in Canada in 2018, allowing advertisers to develop custom lenses designed to engage users and lead them to click through to retail sites.

According to a December 2020 survey by Bazaarvoice and Savanta, the type of ad or content that was most influential in getting US adults to make a purchase was shoppable images and videos, cited by 24.0%. Video advertising was next, at 16.3%, followed by posts from brands that they follow, at 13.4%. Work with influencers. Influencers are the amalgamation of media, shopping, and entertainment.

The big shoppable video platforms in China, such as Taobao Live and JD Live, are parts of giant ecommerce companies situated within super-apps. Other digital devices may also capture a big portion of new shopping channels. By 2023, we expected “other connected devices,” primarily connected TV (CTV), will account for 1:49 in time spent per day for the average US adult.

Led by platforms like Alibaba's Taobao, Douyin (the Chinese version of TikTok), and Kuaishou, shoppable livestreaming is by some estimates already a multibillion-dollar industry.

Shopify has had a long-standing relationship with the video app—the ecommerce provider recently launched a pilot program that lets merchants enable more shoppable content on TikTok. Social commerce is booming beyond TikTok as well—Square’s rival PayPal recently forged a partnership with “link in bio” social media service Linktree to let creators take direct payments on Linktree globally.

The company’s Interactive Advertising Bureau (IAB) Newfronts presentation this year highlighted new shoppable video formats that allow viewers to add to cart, buy now, and so forth, by using their voice or an Amazon Fire TV remote to interact with the ads.

Earlier this year, Instagram gave some influencers the ability to create shoppable posts using Checkout on Instagram, a feature that allows users to buy products within the app. Snapchat gave select top-tier influencers a “shop” button, where the likes of Kylie Jenner and Kim Kardashian West can sell products from their respective brands.

Shoppable content—think Instagram and Pinterest—was another technology many were excited about, with 43% of respondents from the ViSenze survey agreeing. Just one-fifth cited augmented reality (AR) and even fewer (7%) said they were most excited about chatbots.