Audio: The most impressive part of Google's Q2, YouTube's CTV ad offerings, and CMOs' budgets (26-minute listen). Article: Samsung leans heavily on foldables to help reclaim market leadership. Article: Google beats ad growth expectations across search, YouTube, and Network.

YouTube’s connected TV (CTV) strategy has paid dividends; this year, more than 130 million people in the US will watch its videos on their internet-connected TV set at least once per month, according to our forecast. That amounts to nearly 6 in 10 YouTube viewers, up from roughly 34% in 2019, before the pandemic.

For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.

Toward that end, Samsung has started to make TikTok available on its smart TVs globally, enabling users to watch videos with friends and family on a larger screen. In the Future, ‘Short’ May Not Define This Landscape.

One of the reasons Comcast might be investing more in a CTV device and considering purchasing a free ad-supported streamer is that much of the growth in video advertising is happening in areas where users don’t need subscriptions. Amazon and Roku continue to expand the ad businesses they’ve build around their CTV platforms.

Connected TVs do a lot of surveillance of their own. But among major vendors, only Samsung mentioned privacy as a concern, and they only talked about giving viewers a new app to adjust privacy settings. What’s top of mind for you this year? Privacy, privacy, privacy.

The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.

., connected TVs, desktops/laptops, mobile devices and headsets) and games via headsets. Examples of VR headsets include Google Cardboard, Google Daydream View, HTC Vive, Oculus Go, Oculus Quest, Oculus Rift, Valve Index, PlayStation VR and Samsung Gear VR.

More Interesting Smart TVs. TVs this year were as innovative as ever. This comes as no surprise, since they remain the device of choice for watching most types of video content, according to the Adobe survey. The TV industry continues to incorporate AI as it moves toward OLED and MicroLED technology, which promise better quality and lower power consumption.

The promise of these new uses has attracted a who’s who of high-profile tech companies—including Facebook, Apple, Google, Samsung, Microsoft, Sony, Valve Corporation, HTC, Qualcomm, Panasonic, and Lenovo—all reportedly ramping up research and development investments and potential new product offerings.

For example, the Mount Sinai Health System in New York City partnered with Samsung to deploy bedside tablets and digital whiteboards to improve the patient experience. Samsung Electronics America’s Pak said that, through the partnership, Mount Sinai saw a reduction in the amount of time staffers spent on data entry and paperwork, allowing them to focus on more important aspects of patient care.

While some of the largest OTT providers, such as Netflix and Hulu, come with a pre-installed presence on CTV, most need new ways to find a place on CTV home screens. There are a few ways to do this that should become more prominent in 2020.