Rich media applications. These include bandwidth-intensive and latency-sensitive interactive video streaming services and improved image recognition for computer vision and video surveillance systems. Hybrid cloud and edge computing services that crunch the data coming in from IoT devices and sensors.

The team was able to demonstrate remote operator intervention using rich media and VR data streams over the 5G network. 5 to Watch: AR, VR, and XR. BadVR. What it does: BadVR—the “Bad” stands for “bring all your data”—is an immersive data visualization tool using machine learning and VR. The immersive data environment is enhanced by the low latency of 5G connections. Founded: 2017.

US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.

MMS, or any type of rich media tied to messaging, probably makes up a relatively small part of the overall messages that are sent. Most people are sending messages with only one or two words. There’s diminishing value to integrating additional features into a messaging platform for businesses. You run the risk of turning SMS into email, essentially.

The convergence of media and commerce is inching closer. Nearly a year after adding a direct checkout feature to its platform, NBCUniversal is investing further in the commerce space.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

As retailers adjust to a changing sales climate dominated by ecommerce, leveraging insights, media programs, and data can drive product sales and profit.

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware.

Cross Screen Media. Forbes. Hub Research. Samba TV. Standard Media Index (SMI). Zenith.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Smartly.io’s Rich Lawrence, vice president, US, West, and Dylan L. Douglas, head of customer success, North America. They will share how to plan, set up, and optimize your social advertising campaigns.

Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.

Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.

Retail media has revolutionized the search ad market, where most of the focus still is. But display and video ads that target consumers higher in the funnel are becoming a more important part of the mix, and technological innovation is ushering in new ad products that bring together the best of branding and the best of performance marketing.

The increasing number of ad dollars migrating to highly targetable digital media also motivated TV networks to develop advanced targeting offerings. DDL TV is the terminology for traditional linear TV viewing data when it’s combined with descriptively rich consumer data to form advanced targets.

The list includes the triopoly companies (Google, Meta, and Amazon), media conglomerates with proprietary identifiers, smart TV-makers, contextual targeting specialists, and pure-play services, according to April 2021 AdExchanger analysis.

Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.

Increased regulation, consumer awareness and media frenzy have led to a perception that data may in fact be bad for us. Consider some consumers who are concerned that voice-controlled assistant technologies listen to their every word. Acxiom CMO Jed Mole explains the realities of data today and the benefits of finding balance.

Unlike media mix modeling, where investments can be measured in a very scientific way, social listening is “more anecdotal,” Viden of CommonSpirit Health said. “I don't know that I could put a number on it, but I do know the value of it.

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

Leveraging emerging technologies and media, such as virtual and augmented reality (VR/AR) and gaming, to create more touchpoints with digitally minded consumers. CMOs pay particular attention to trends driven by younger demographics to inform their engagement strategy.

Nearly 80% of marketing professionals worldwide said they expect content-led campaigns to grow in the next two years, according to an October 2019 survey from World Media Group. That is why Aetna, the Connecticut-based health insurance provider acquired by CVS Health in 2018, has a content marketing strategy for both its business-to-consumer (B2C) and business-to-business (B2B) clients.

Then, the big brands realized that they only wanted to work with media companies that were doing super correct GDPR-style data processing. So, the media companies then had to prove that they were super clean. Now, we’re getting calls from media companies with global user bases that want to be GDPR and CCPA [California Consumer Privacy Act] compliant.