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  • Report
     | 
    OCT 15, 2020

    In both cases, usage was higher among men, older respondents, and those in better-off households. Penetration of broadcast radio also declined by a few percentage points between H1 2019 and H1 2020, but radio did reach a larger audience than audio streamed from digital sources, at 77.7% and 75.1% of internet users, respectively.

  • Report
     | 
    OCT 15, 2020

    The reach of broadcast radio remained greater in Poland than in most other countries, at 85.1%. The share of respondents accessing music or other audio content on digital platforms rose to 62.9%, but live radio occupied almost twice as much time as music streaming on a typical day.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio continues to do well in Saudi Arabia. The share of internet users tuning in to live radio programming in the previous month rose from 51.5% in Q1 2019 to 55.8% in Q1 2020, per GlobalWebIndex/Publicis Media. Yet digital audio is on the rise as well.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio consumption rose by almost 3 percentage points in H1 2020. Nearly 82% of internet users listened to live radio programs during the prior month, spending an average 1:12 per day. As in 2019, penetration was above average among internet users in affluent and rural households and highest of all (over 91%) among 45- to 64-year-olds.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio also maintained an enviable reach, at 83.2% of internet users, while time spent with radio averaged 1:49 per day.

  • Report
     | 
    OCT 15, 2020

    Usage of digital audio content, including music and podcasts, climbed substantially from 2019 to 60.6% of internet users in H1 2020. In the youngest age group, that share was just under 85%.

  • Report
     | 
    OCT 15, 2020

    Penetration of broadcast radio fell by just 1 percentage point year over year (YoY); for the first time, fewer than 60% of internet users had listened to live radio in the prior month. There were few major shifts in Russia’s device landscape, though tablets may be falling out of favor. In H1 2019, smartphones were already more widespread in Russia than PCs, and that was accentuated in H1 2020.

  • Report
     | 
    OCT 15, 2020

    Just 9.5% owned a smart home product, such as a system enabling users to manage their home energy consumption or security via a mobile app. Smartphones and smart home devices were more common among 25- to 44-year-olds and those in affluent households. Internet users spent much more time with traditional TV and radio than their digital counterparts.

  • Report
     | 
    OCT 15, 2020

    Respondents living in affluent homes were more likely to be voice assistant users as well, at 47.3%.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio is also occupying less of internet users’ time but has kept its audience. Nearly 79% of males polled in Q1 2020 and 74.4% of females had listened to live radio in the previous month. Those programs claimed 1:16 daily. Live TV seems to be holding its own, but video streaming and paid-for video services made significant gains year over year.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio and print media, including newspapers and magazines, all posted marginally lower penetration in Brazil in Q1 2020 compared with the prior year. That said, usage remained relatively high—73.2% of respondents had listened to radio shows, and 49.4% had read a print newspaper. Almost as many (47.9%) had read a print magazine.

  • Report
     | 
    OCT 15, 2020

    Usage reached 61.6% among affluents.

  • Report
     | 
    OCT 15, 2020

    Broadly speaking, usage of traditional media in Switzerland remains robust across all age groups. For example, two-thirds of 16- to 24-year-olds had listened to live radio in the month before polling in Q1 2020, and a similar share had read a print newspaper, per GlobalWebIndex/Publicis Media.

  • Report
     | 
    OCT 15, 2020

    Even among the oldest users ages 55 to 64, more than 80% were VOD viewers. One type of video offering saw a substantial leap in usage year over year (YoY): subscription VOD (SVOD). Between H1 2019 and H1 2020, penetration of services such as Netflix and Viaplay rose by more than 6 percentage points, from 66.5% to 72.8% of internet users.

  • Report
     | 
    OCT 15, 2020

    Usage was far higher in younger age brackets, but otherwise quite similar across income levels and locations.

  • Report
     | 
    OCT 15, 2020

    But usage among those 16 to 24 remained far greater, approaching 93%. For respondents ages 45 and older, penetration was up by several percentage points, but still below average. Older individuals, affluents, and urban dwellers still comprise the majority of traditional media audiences. In Q1 2020, 76.3% of internet users ages 16 to 64 listened to broadcast radio in the month prior to polling.

  • Forecasts
     | 
    OCT 1, 2020
  • Report
     | 
    OCT 15, 2020

    Almost 92% of internet users polled in Q1 2020 had watched live TV in the prior month, and two-thirds had listened to broadcast radio. In fact, penetration of broadcast TV and radio were greater than in H1 2019. Print media is suffering, though. Readership of print newspapers and magazines dropped more than 7 percentage points YoY to 64.3% and 57.5%, respectively.

  • Report
     | 
    OCT 15, 2020

    The share of respondents listening to broadcast radio in the month prior to polling slipped to 71.6% this year; 51.9% had read a print magazine, compared with 55.4% in Q1 2019. Engagement with print publications remained highest among males, affluents, and those ages 35 and older. Penetration of live television also declined, but was still high in H1 2020, at 88.9%.

  • Report
     | 
    OCT 15, 2020

    Usage exceeded 50% among respondents ages 16 to 34. Respondents devoted almost as much time to online TV and music streaming as broadcast TV. But social media time exceeded them all. Online video viewing hasn’t yet achieved the reach of live TV in UAE. While 83.3% of those polled had streamed video in the previous month, 88.8% had watched live TV.

  • Report
     | 
    OCT 15, 2020

    Broadcast radio occupied less time than any other activity respondents were asked about, at 40 minutes, and penetration also declined by a couple of percentage points, to 53.8%. That said, older internet users, affluents, and city dwellers posted much higher response rates.

  • Report
     | 
    OCT 15, 2020

    Time spent with music streaming has now surpassed time spent with broadcast radio, however. In H1 2020, respondents spent an average 1:13 daily streaming music, vs. 1:03 with radio. Ownership of advanced digital devices barely increased during the year. Penetration of smartwatches and smart wristbands rose by a few percentage points year over year, to 14.3% and 12.7%, respectively.

  • Report
     | 
    OCT 15, 2020

    In contrast to print media and traditional TV, broadcast radio reached a slightly larger share of the online population in H1 2020 versus last year. Some 83.5% had listened to radio programming in the prior month, spending almost an hour each day. This might mean that more consumers tuned in to live radio as a useful source of up-to-date information during the pandemic.

  • Report
     | 
    OCT 15, 2020

    Between H1 2019 and H1 2020, daily time spent with broadcast radio remained effectively unchanged at 0:46, while daily time spent streaming music climbed by a few minutes, to 1:16. GlobalWebIndex also measured podcast consumption in 2020 for the first time; in Egypt, podcasts accounted for 49 minutes daily on average.

  • Report
     | 
    OCT 15, 2020
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