Quick-service restaurants (QSRs) continue to make up the overwhelming majority of digital orders. Eighty-four percent of all digital orders (both third-party and direct) were placed at QSRs between March 2020 and March 2021, while the remaining 16% were from full-service restaurants, according to data collected by The NPD Group. A Look Ahead.

So, we may go beyond casual dining users to people who use QSRs [quick-service restaurants], which is more common at lunchtime in some areas. This is especially effective when you're getting into granular levels, like lunch, dinner or happy hour. Outside social media marketing, what are some other ways marketers are utilizing location data?

“Even quick-service restaurants [QSRs] that are appealing to teens steer clear of the conversation of targeting teens. The conversation is almost exclusively driven by the slightly older age group, even for some of the youngest-skewing QSR brands.”. In Canada, the focus on legislation protecting children is preventing unhealthy food and beverage advertising.

“We’ve also seen increased spending from Grubhub and Uber Eats to bolster quick-service restaurants [QSRs] and casual dining transactions. Traditional movie spending weakened, but there was an uptake in streaming services.” This TV spend was accompanied by messaging that emphasized the availability and ease of different ways of getting products or services to consumers.

Although retailers, auto manufacturers and quick-service restaurants (QSRs) have started to advertise within games, they still represent a minority of in-game advertising, and that demand dried up in March.

Chris taps his data, technology and measurement expertise for successful implementations with CPG, QSR, retail and entertainment clients. He’s worked across the LUMAscape developing capabilities and constructing best practices with marketing and advertising technology.

Other service sector categories to be affected by dropped spending include fitness and wellness (67%), pet care (51%) and quick-service restaurants (55%). Quick-service drive-thrus were being used more frequently by 19% of the McKinsey respondents.

Contactless payments have been shown to be effective at converting cash to card-based payments, particularly in everyday spend categories such as quick-service restaurants, grocery, vending and parking. This has proven to be true as we see adoption rise in the region. Public transport is an important catalyst for expanding the use and consumer habituation toward contactless payments.

Cashierless checkout has also entered quick-service establishments, though without the flashy technology of Amazon Go stores. Starbucks’ pioneering of mobile order-ahead technology and reconfigured store operations allowed millions of customers to walk in, grab their morning coffee and breakfast sandwich, and walk out without ever interacting at the register.

Standard Cognition and Zippin: These autonomous checkout solutions that leverage computer vision technology will help quick-serve, grab-and-go and other convenience-oriented retailers provide faster, pain-free retail experiences. As Amazon Go scales quickly in 2020 and resets consumer expectations around frictionless retail, these competitors will enable other retailers to keep pace.

As access expands, it’s likely consumer interest will follow, especially since the pandemic could heighten the appeal of in-car purchasing in sectors like quick-service dining, parking, and tolls by limiting potential virus exposure points.