According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonas Olsen, vice president of video at PubMatic. He discussed how publisher programmatic strategies can drive video ad monetization.

With Chrome set to deprecate its third-party cookies by 2023, publishers’ digital ad revenues will likely suffer even more. But it’s not all bad for the publisher: USA Today’s subscription offering enters the market at a time when readers are willing to pay for news.

This article was contributed and sponsored by Publishers Clearing House.

As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.

IAC’s Dotdash acquires Meredith in a $2.7 billion deal: The move demonstrates that publishers see value in building deep verticalized content brands, hastened by the demise of the third-party cookie.

The one-click checkout provider made its solution available to publishers, display ads, entertainment venues, and smart TVs.

What this means: These moves come as Twitter needs to find ways to bring in more revenues, particularly as advertising is proving to be a challenge. According to our forecasts, Twitter will bring in $47.37 in ad revenues per US monthly active user in 2022; for Facebook, that figure will be 565% higher at $314.83.

After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.

On today's episode, we discuss why digital subscription growth is slowing, what's happening to publishers' digital ad revenues, and where their non-ad, non-subscription revenues are coming from. We then talk about how ads around print and digital news perform, whether targeting gets too much credit, and Nielsen's plans to cut ties with third-party cookies. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Audrey Schomer.

The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.