Last year, Pixalate, another firm that monitors ad fraud, estimated that 22% of programmatic OTT and CTV ad impressions were served as invalid traffic. Vendors in this area have unveiled numerous CTV fraud schemes that they claim were worth millions of dollars. Some sources interviewed for our CTV advertising report viewed such ad fraud studies with skepticism.

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

“One test campaign two years ago has now resulted in 50%, 60%, 70% of early-adopter clients’ brand budgets being spent this way on our networks,” said Dan Aversano, senior vice president of ad innovation and programmatic solutions at WarnerMedia.

The biggest drops were in direct deal and programmatic guaranteed, with real-time bidding dropping 15%, followed by CPM dropping 14.8% and mobile dropping 13.3%. Twitter and Facebook are reducing their ad revenue expectations for the rest of the quarter despite having large traffic increases, a pattern being repeated across digital publishers.

By 2021, US advertisers will spend more than $40 billion on programmatic video. We are more bullish on programmatic video as a portion of programmatic display in this forecast vs. our September 2018 forecast, where we had programmatic video reaching 48.7% of all US programmatic ad spending by 2020.

Mobile Video Ads Go Programmatic. We estimate that more than nine in 10 dollars directed to mobile video ads were transacted programmatically in 2018. And more than half of all video ads sold programmatically last year were on mobile devices. We project that US mobile programmatic video ad spending will total $14.89 billion in 2019, increasing to $18.12 billion by 2020.

We don’t break out Amazon’s revenues from ad tech vs. impressions, but spending on programmatic ad tech is significant. Warc estimates that 55% of worldwide programmatic display spending went to the tech tax in 2017.