NOV 12, 2020
Last year, Pixalate, another firm that monitors ad fraud, estimated that 22% of programmatic OTT and CTV ad impressions were served as invalid traffic. Vendors in this area have unveiled numerous CTV fraud schemes that they claim were worth millions of dollars. Some sources interviewed for our CTV advertising report viewed such ad fraud studies with skepticism.
MAY 7, 2019
“One test campaign two years ago has now resulted in 50%, 60%, 70% of early-adopter clients’ brand budgets being spent this way on our networks,” said Dan Aversano, senior vice president of ad innovation and programmatic solutions at WarnerMedia.
APR 8, 2020
The biggest drops were in direct deal and programmatic guaranteed, with real-time bidding dropping 15%, followed by CPM dropping 14.8% and mobile dropping 13.3%. Twitter and Facebook are reducing their ad revenue expectations for the rest of the quarter despite having large traffic increases, a pattern being repeated across digital publishers.