OCT 17, 2019
Admix has created 3D ads based on 3D product images (for instance, a soda can or car within a game). These in-game product placements or billboards work best in a subset of games, such as racing or sports, and still require a fair amount of design since most companies do not yet have 3D product images. The gaming platform Roblox also has created native ad formats for some games on its platform.
NOV 5, 2019
The new programming will also reportedly include plenty of “shoppable” content in the form of product placements that can be purchased at Walmart. These video efforts may be embryonic, but it’s not hard to envision a future with TV advertising delivered and measured by retail media networks.
NOV 23, 2020
A slight majority (54%) of their Amazon DSP spend also went to placements on Amazon-owned and -operated properties. “DSP absolutely is appealing to folks who aren’t selling on Amazon,” said Andy Taylor, director of research at Tinuiti. “If you’re a retailer, there are limitations to what types of products can be advertised depending on whether they are already available for purchase on Amazon.
JUN 7, 2021
Nick Roth, senior product manager at DealNews, puts it this way: "PPC campaigns help the seller minimize and manage the cost in evaluating the performance of a new product, advertising platform, or different creative.". Roth notes that sellers only get charged for clicks that occur, and that campaigns follow configured budget limits.
JAN 3, 2019
Smartwatches could have product or brand placements within games, and hearables could have sponsored services. At the moment, however, the prime advertising and marketing opportunities for wearables lie in their ability to help with branding, either by improving the customer experience or by matching the brand to activities that are in line with its positioning. Key Takeaways.
AUG 19, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Greg Ives, senior product marketing manager, and Kevin Cohen, director of brand analytics. They will discuss the insights you can gain through a deeper understanding of the analytics behind your online presence.
MAR 15, 2021
“Is the product going to be as competitive in terms of the feature sets, etc., as TikTok? I’m sure Instagram will get there, and I’m sure the ad placements will be great,” Tinuiti’s Kleveno said. “I think the potential integrations with [shopping] checkouts and similar things will be very strong.”. Commerce.
APR 28, 2020
APR 23, 2019
Pandora has expanded its ad offerings with the exploration of so-called "user-friendly" practices like rewarded video, as Harish Goli, product manager at Pandora, explained in our “US Native Advertising 2019” report. And last August, the company announced several new ad features that included shorter formats, date- and time-specific placements and targeted sequence ads.
AUG 31, 2020
Leverage Shopping ads to share product image and details for seamless online purchasing and delivery to customer’s homes. Google’s Smart Shopping campaigns with automated bidding and ad placement have yielded more than a 30% increase in conversion value on average. Enable local inventory ads and promote curbside pickup for contactless transactions to help close a sale.
NOV 18, 2019
Search placements continue to perform well for advertisers. Amazon’s ad business, for example, has attracted massive increases in ad spending because advertisers can reach audiences via interest-based signals—product queries—and in a context where they’re ready to buy. Still, even a tried-and-true format involves plenty of new wrinkles for marketers to monitor.
APR 28, 2021
Other TV ad sales processes, such as order placement and billing, can be highly automated. Additionally, the types of TV inventory available programmatically can be limited depending on whether the inventory is local or national, or whether it is sold by a TV network, cable providers, or intermediary.
MAR 24, 2021
Target sells products that fall within the three fastest-growing verticals in ecommerce this year: apparel, food and beverage, and health and personal care products. This gives it a competitive edge over the likes of Best Buy and The Home Depot, which mostly sell products within a single vertical.
FEB 23, 2021
Influencer marketing: Digital shoppers look to influencers to discover brands and products, and livestreaming gives influencers the ability to introduce, demonstrate, and answer questions about brands and products in real time. This is even more important in an era when consumers aren’t visiting stores to try on or test products before purchasing them.
MAR 31, 2021
The feature, first launched in 2019 on city streets via Street View, now offers users indoor AR directions by using AI to measure a user’s altitude and placement within a building.
NOV 20, 2020
YouTube TV is YouTube’s only subscription-based product that contains advertising.
FEB 20, 2020
JUL 9, 2019
This marks the first significant expansion of ad placements beyond Stories and the traditional feed. It also comes at a time when Facebook has become more dependent on Instagram for ad revenue growth. Additionally, Explore ads come on the heels of the launch of Instagram Checkout, which gives users the ability to purchase products directly through the app.
NOV 13, 2020
He said that some brands appealing to younger consumers are now establishing CTV as a foundation for TV advertising plans, then layering on supplementary linear TV ad placements.
MAY 7, 2019
In these instances, there may be an opportunity to improve target precision by further splintering ad placement within more specific programs and time periods.
AUG 6, 2019
“We'll familiarize them with advertising options that help drive discovery of their products and then provide recommendations on selection they might want to add based on the data we have about buyer desire,” Green said. Of course, Amazon tees advertising placements up as an opportunity for sellers to get more product visibility (which is true).
NOV 4, 2019
Amazon has recently announced several ad product changes, like IMDb TV, that could boost branding-oriented display ad spending on its owned and operated properties—as well as innovations like a data clean room (a tool for comparing first-party and aggregated data), which could foster more display spending via Amazon's demand-side platform.
JAN 31, 2019
A majority of consumers surveyed by Cadent said they would buy private-label products in virtually every major category, including over-the-counter medicine, shelf-stable food, household cleaners, pet products and baby products. Buying private label is also cited as the best way to save money across all age groups and income levels of internet shoppers.
DEC 30, 2020
The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.
AUG 13, 2020
Tech Products and Services. B2B tech companies, consisting of both tech products and services, are digital transformation enablers. The conditions of remote work during the coronavirus put these firms in a good position to support these workplace changes.