On today's episode, we discuss Twitter's post-election malaise, Reddit's growth engine, and LinkedIn's and Pinterest's pandemic pivots. We then talk about Nextdoor's ceiling, TikTok being allowed to stay in the US, and the implications of young creator burnout. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

eMarketer junior forecasting analyst Nazmul Islam breaks down our latest US Pinterest user forecast and the impact of new features like “Shop the Look.”

In 2021, the number of monthly Facebook users in the US will increase by less than 1% year over year, the platform’s lowest annual growth rate to date. Much of this deceleration is due to last year’s higher-than-expected growth of 3.3%, which was driven by changes in media habits during the pandemic.

Pinterest. Pinterest’s AR social commerce offerings remain limited, but there is ample opportunity for growth. Pinterest is a platform primed for shopping, but so far it offers only two AR commerce tools for marketers: “Try on” and Pinterest Lens, a visual search function in its in-app camera.

Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.

Social commerce’s growth may also make AR shopping more accessible. Snapchat had 200 million people per day engage with its AR tools in Q3 2021. It now has AR Lenses for trying on items. And in the 2021 holiday season, it created an AR marketplace in its Lens Carousel. Pinterest has its own AR shopping tools, including ones for home decor and beauty brands.

This year, growth will accelerate to 26.9% as social networks account for more than one in five US ad dollars. The fastest-growing social networks last year among those we break out included Snapchat (up 42.8% in 2020, an acceleration over 31.4% growth in 2019), Pinterest (38.9%, down from 43.5% in 2019), and reddit (which grew 71.7% last year from a much smaller base than the other companies).

TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.

US social network user growth has slowed to a crawl, and that means the social platforms will compete fiercely for users and engagement. Marketers should optimize their spending to take advantage of shifting consumer behaviors.

If they strike a deal, Pinterest would help the payments giant tap into the massive US social commerce industry.

If this outlook proves true, Meta’s YoY growth could fall in the low single digits or possibly negative. A platform by platform outlook. Here’s what Zach Goldner, Forecasting Analyst, expects:. Meta: Even before the latest news, we expected Meta’s 2022 worldwide ad revenue growth to be the lowest ever.

Snapchat, TikTok, and Pinterest ads are all considerably cheaper on a CPM basis, per Tinuiti.

Advertisers believed livestreaming, particularly surrounding live commerce events, would be a growth area on social platforms in 2022. However, shopping livestreams have just started to emerge on TikTok, Facebook and Instagram, Pinterest, Twitter, and YouTube within the past couple of months.

The increased activity led Pinterest to prioritize developing new features such as the “Today” tab, a curated section with regularly updated content. A feature like this could help keep its new users engaged. We expect Pinterest will have 88.0 million users in 2020, up by 7.4% year over year (YoY). Previously, we had expected 4.5% growth this year.

Instagram is in second place, with 32.4 million, followed by Pinterest, with 13.9 million. WeChat dominates the social commerce space in China, though group-buying apps like Pinduoduo have also driven its growth. How important will livestreaming be for social commerce in 2021?

How will providers adapt to maintain volume growth? WHAT’S IN THIS REPORT? We size core segments of the payments industry—including retail, B2B, and P2P payments—offer growth insights and forecasts, and evaluate key trends that will reshape providers’ strategies in the year ahead.

Expect smaller players like Pinterest and Reddit to see worldwide ad revenue increases of 20.0% and 40.4%, respectively, this year, as they cement their positioning in the areas of social discovery and community. Long-Term Changes. The metaverse development timeline will get longer.

US retail mcommerce sales grew 41.4% during the pandemic year of 2020 and are set to double from this elevated base by 2025. This report looks at what’s driving this growth and how sellers should respond.

Digital video’s strength—positive growth in 2020 and 17.8% growth expected this year—is also heavily rooted in social media, as short, soundless, autoplay ad formats have gained significant traction in user feeds. Digital video on social platforms is proving to be an effective alternative to TV for branding efforts.