Healthcare and pharma includes pharmaceutical products, facilities, services, researchers, drug manufacturers and marketers, doctors, hospitals and biological products, as well as establishments providing healthcare services and social assistance for individuals; also includes health insurance advertising.

We will also assess both the opportunities and risks DTx companies and their products pose to payers, pharmaceutical companies, and medtech firms. Finally, we will forecast what's next in the DTX space and outline the barriers holding DTx firms back to help stakeholders navigate the crowding field and develop strategies to capture a piece of the DTx pie.

For example, during the last week in April, pharmaceutical TV ads were actually up 35% year over year, but travel and tourism were down 97%.After it became clear that the macroeconomic environment had changed significantly, some brand clients relaxed their expectations on outcomes, according to Jim Gaither, principal of brand media at ad agency The Richards Group.

But, 55% of respondents agreed that health and pharmaceutical ads were OK. Marketers may be overreacting though—consumers aren’t as uneasy about seeing brands running ads adjacent to coronavirus content as they think. In a recent survey from IAS, more than three-quarters of US internet users surveyed said their attitudes toward brands doing this remain unchanged. Read More:.

“And while the pharma category won't do deep social like some other companies might, using it as a platform for communicating approved messaging within Facebook or other [platforms] is certainly a growth area that more pharmaceutical brands are taking advantage of.”.

“And while the pharma category won’t do deep social like some other companies might, using it as a platform for communicating approved messaging within Facebook or other [platforms] is certainly a growth area that more pharmaceutical brands are taking advantage of.”. Not sure if your company subscribes? You can find out here.

Online purchases of pharmaceutical and health products also increased 6 percentage points from February to April. And as people transition to distance learning and working from home, digital office equipment and supply purchases increased 4 percentage points in the same timeframe. Amazon Prime members follow similar behavior.