AUG 12, 2020
Healthcare and pharma includes pharmaceutical products, facilities, services, researchers, drug manufacturers and marketers, doctors, hospitals and biological products, as well as establishments providing healthcare services and social assistance for individuals; also includes health insurance advertising.
MAY 14, 2020
For example, during the last week in April, pharmaceutical TV ads were actually up 35% year over year, but travel and tourism were down 97%.After it became clear that the macroeconomic environment had changed significantly, some brand clients relaxed their expectations on outcomes, according to Jim Gaither, principal of brand media at ad agency The Richards Group.
APR 17, 2020
But, 55% of respondents agreed that health and pharmaceutical ads were OK. Marketers may be overreacting though—consumers aren’t as uneasy about seeing brands running ads adjacent to coronavirus content as they think. In a recent survey from IAS, more than three-quarters of US internet users surveyed said their attitudes toward brands doing this remain unchanged. Read More:.