On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep learning about customers' needs, how to make sure you treat in-office and remote workers fairly, a town with free alcohol, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Jasmine Enberg.

Lemonade added a preventative pet insurance package for younger pets amid strong premium growth—but we expect the insurtech to prioritize providing one-stop-shop insurance coverage

Surprisingly, respondents were least open to private label pet food and products (15.2%), suggesting that there’s room for more store brands in this category, but they need to showcase their products’ benefits and attributes effectively. It’s a space Walmart must be looking to fill with the launch of PRO+, its premium pet product line extension under the Pure Balance brand.

Davidkhanian also notes that CPG brands “should lean into the categories consumers are less likely to switch,” such as pet food or beauty products, to reduce the threat from private label brands. Looking ahead: The Consumer Brands Association, a CPG trade group, warned in May that “price increases are now an unavoidable outcome” for the industry.

Sony found itself under an unfortunate spotlight after an internal email from PlayStation president Jim Ryan asked employees to “respect differences of opinion” on abortion before writing about his pets’ birthday parties, per Bloomberg—a stark difference from its newly acquired Bungie, which called the ruling an “attack on human rights.”.

The Paris-based company produces mealworms in its vertical farming facilities for use as ingredients in pet, plant, and fish feed as well as sports and human nutrition products. Requiring less land for production and with lower carbon emissions, mealworms are considered more sustainable than other animal protein sources.

Surprisingly, respondents were least open to private label pet food and products (15.2%), suggesting that there’s room for more store brands in this category, but they need to showcase their products’ benefits and attributes effectively. It’s a space Walmart must be looking to fill with the launch of PRO+, its premium pet product line extension under the Pure Balance brand.

These include items like coffee, bottled water, packaged snack foods, workout supplements, vitamins, toiletries, paper products, laundry detergent, and pet food. Retailers Should Embrace Recurring Orders, and Free Delivery Should Be Table Stakes.

Petco CEO Ron Coughlin sees his industry as “resilient to inflation,” because pet owners need to provide food and care to their charges regardless of rising costs. Why it matters: Regardless of whether the US falls into a recession, an economic slowdown is likely.

If you wanted a pair of jeans or pet supplies, there'd be a host of sites to order from, but the tradeoff for all that selection is that you'd have to wait. Now, if you want a Bed Bath & Beyond product, you don’t need it sent from a distribution center in northern Florida.

Kindle books, gift cards, pet food, shoes, and nutritional supplements are just a few of the top categories purchased during last year’s holiday season. Product-wise, some of the most popular items were Amazon and DoorDash electronic gift cards, along with food products such as Kool-Aid, Minute Maid, Pepsi Zero Sugar, and Chef Boyardee.

To counteract slowing growth, a number of D2C retailers, including Allbirds, pet supplies seller Bark, and streetwear brand Planet Brooklyn Academy are turning to wholesale as they seek alternative ways to build brand awareness and expand their reach.

Gertrude Allen, CEO of Pet Plate speaks with eMarketer vice president of business development Marissa Coslov about the D2C subscription service’s response to the coronavirus pandemic, including increasing product inventory and its workforce to meet an encouraging growth outlook. Made possible by Salesforce.

In addition to providing mental health support, it also offers practical support, like getting help with errands, groceries, child and pet care, and transportation. In 2021, Avanlee launched a D2C all-in-one app for caregivers that enables care coordination with doctors, combines real-time health tracking, scheduling healthcare appointments and medications, and offers caregiver support.

Explore emerging group-buying product categories, such as apparel and accessories, personal care and beauty, and pet food. Ensure product packaging can endure the various stages of shipping and manual handling, since the pickup and distribution process can be very hands-on.

Footwear retailer Allbirds, pet supplies seller Bark, and streetwear brand Planet Brooklyn Academy are turning to wholesale to build brand awareness and expand their reach to counteract slowing growth. We estimate digitally native brands’ D2C ecommerce US sales growth to slow to 18.2% this year, a marked decline from 40.0% just two years ago.