How will consumer demand for hyper-personalization reshape banking and payments experiences? How will digital brokerages find new revenue streams as they face margin pressure? Will crypto finally go mainstream? KEY STAT: Global fintech raised $94.7 billion in the first three quarters of 2021, just $200 million less than the past two years combined. Introduction.

Our Take: Personalization is vital to capturing shoppers’ attention and enticing them to buy a specific product. Retailers’ advertising solutions will help marketers drive conversions at the onset of consumers’ search queries by serving them the most relevant product ads.

Adopting a customer-centric mindset is key to standing out in today’s marketing climate. And yet, delivering exceptional customer experiences is a key challenge for 35% of marketers.

Leverage data to drive personalization, segmentation, and improve campaigns. Presenter:. Ryan Karlin is director, product management at OneTrust.

Those categories lend themselves best to the main application for shopping-related social AR, namely virtual try-on experiences and product personalization or visualization. Furniture and home decor are also popular categories for AR shopping overall, as well as any brand that sells luxury or big-ticket items.

This will help Facebook, which has low trust but powerful ad targeting and personalization tools. It will also likely help Instagram to become even stronger, given that it already has higher trust. Other forms of relevance may also be impactful. While our survey didn’t address contextual relevance or the role of influencers in social commerce, these two factors could boost Pinterest and TikTok.

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

Experience personalization and delivery, which refers to the requirement of generating variations for the contexts in which consumers will interact with the content: video, display, search, and social. It is essential to transform visual assets for fast performance and optimize them for delivery to all browsers or viewing devices.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Watch the eMarketer Tech-Talk Webinar featuring Malay Sapra, strategy consultant at Kibo Personalization, powered by Monetate and Certona, to hear how the world’s best retailers, like Reebok, Ralph Lauren, and Bed Bath & Beyond convert more holiday shoppers.