Find out how retail marketers can improve conversions through customer experience and marketing

Performance marketing is now a pillar of marketers’ communications strategies. With reduced budgets, companies must focus on marketing actions that yield tangible business results—like boosting conversions and sales.

QR codes are an exciting area of exploration in TV measurement, as they offer so much insight into campaign performance and are relatively easy to future-proof against the rising tide of data privacy regulation.

For many CMOs, performance is king. Leveraging robust measurement models, advanced CMOs identify marketing-driven sales and seek to increase the return on ad spend against that key metric.

The median seven performers all scored similarly, highlighting the strong degree of parity in overall performance among many of the retail media networks, according to ad buyers.

Reddit trails other social networks in time spent: The platform’s efforts to boost its mainstream appeal could improve engagement.

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Cryptocurrency needs to fix its public relations problem: Visa’s study of the five types of crypto-aware consumers suggests negative impressions of cryptocurrency could be the default before they become more informed.

While many retailers remain skeptical about the usefulness of AR, customer usage is picking up, said Chris Abbruzzese, vice president of trade marketing at Bollé Brands. “Our sunglasses range in price from $150 to upward of $300, and we needed to be able to justify the value,” he said.

Depending on their business category and marketing objectives, DR advertisers have likely fared worse than those focused on branding. Facebook advertisers will need to further adjust to changes in how they target audiences, measure and attribute performance, and optimize their campaigns.