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  • Report
     | 
    OCT 15, 2020

    Gaming occupied more time among Egypt’s internet users than their counterparts in many other countries. In H1 2020, survey respondents estimated that gaming consumed 1:18 each day, on average—almost as much as online video (1:21).

  • Report
     | 
    OCT 15, 2020

    Penetration of gaming consoles fell year over year (YoY) from 39.2% to 36.8%. There’s tremendous momentum behind TV and video consumption. More than 87% of UK internet users polled in H1 2020 had watched live TV in the prior month, and the average daily time spent with broadcast TV was relatively high at 2:37.

  • Report
     | 
    OCT 15, 2020

    As in 2019, the combined time spent on PCs, smartphones, and tablets exceeded 10 hours per day. Mobile claimed the larger share, at 5 hours, 30 minutes (5:30), while PCs and tablets clocked an average 4:38 each day.

  • Report
     | 
    OCT 15, 2020

    Only time spent with PCs and tablets was greater at 4:08 daily. Meanwhile, time spent with mobile phones rose more than any other activity, to 3:01—and was on course to overtake broadcast TV. By contrast, print media continues to struggle. In Q1 2020, 43.1% of US respondents had read a print newspaper in the prior month; among 16- to 24-year-olds, just 32.0% had done so.

  • Report
     | 
    OCT 15, 2019

    Ownership of desktop and laptop PCs was more than 20 percentage points lower, at 76.7%. Fewer than half of internet users polled owned a tablet in H1 2019. Here too, patterns of ownership favored the affluent and those living in urban areas. But tablets were also more widespread among older respondents.

  • Report
     | 
    OCT 15, 2020

    PCs and laptops are falling out of favor in some cohorts, as smartphones cement their dominant role in media consumption. In H1 2020, 94.0% of internet users ages 16 to 64 in China polled by GlobalWebIndex owned a smartphone, and a mere 3.3% owned a feature phone. Smartphones were marginally more widespread among younger respondents.

  • Report
     | 
    OCT 15, 2019

    For the first time, internet users in France are more likely to own a smartphone than a PC. In H1 2018, France was one of the few countries in Western Europe where more survey respondents polled by GlobalWebIndex owned a PC than a smartphone—though the difference was slight.

  • Report
     | 
    OCT 15, 2020

    PC penetration was also slightly higher in H1 2020, at 83.5%. Tablet ownership climbed by several percentage points to 37.2%. Internet users in high-income households and those ages 16 to 24 were more likely to own either device. Respondents spent an average 2 hours, 57 minutes (2:57) each day using PCs and tablets and 2:46 on their mobile phones.

  • Report
     | 
    OCT 15, 2020

    Smartphones are ubiquitous, but ownership of PCs and tablets isn’t holding up so well. Almost 98% of internet users polled in Mexico in H1 2020 owned a smartphone. Ownership of desktop and laptop PCs was nearly 25 percentage points lower at 73.9%—and that gap had widened since H1 2019. Tablet penetration had also fallen YoY, to 45.9%.

  • Report
     | 
    OCT 15, 2020

    Tablets and PCs were found most often in affluent households. But some other patterns of ownership differed: In H1 2020, respondents ages 16 to 24 were most likely to own a PC, while tablets were concentrated among 35- to 64-year-olds. Larger-screen devices did occupy more of internet users’ time.

  • Report
     | 
    OCT 15, 2020

    PCs and tablets continue to claim far more of internet users’ time than mobile devices do, at an average 3 hours, 43 minutes (3:43) daily. Mobile time had risen more dramatically than PC time since H1 2019 and accounted for 3:00 daily on average. Consumption of print media declined slightly, but broadcast radio maintained a loyal audience.

  • Report
     | 
    OCT 15, 2020

    Tablet ownership still correlated with higher income and rising age; however, among PC owners, those connections diminished. In fact, the greatest penetration of PCs this year was among respondents ages 16 to 24, at 85.1%. Predictably, smartphone ownership was almost uniformly high across all demographics. Larger screens still claim more media time than mobile phones.

  • Chart
     | 
    JUN 25, 2020
  • Chart
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    JUN 25, 2020
  • Chart
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    JUN 25, 2020
  • Article
     | 
    MAY 17, 2019

    In an Interactive Advertising Bureau (IAB) and Advertiser Perceptions poll, half of US marketers defined OTT as streaming video other than live TV that appears on any screen (mobile, PC, TV, etc.). And 48% of respondents defined OTT as streaming video other than live TV that appears exclusively on a TV screen.

  • Report
     | 
    OCT 15, 2019

    In H1 2018, mobile activities by Russia’s internet users accounted for slightly more than half of the time devoted to PCs and tablets. In H1 2019, internet users clocked up 3 hours, 10 minutes (3:10) per day with their mobile phones, on average. PCs and tablets still claimed more, at 4:20 daily, but the year-on-year gain in mobile time was much greater.

  • Report
     | 
    JUN 4, 2020

    Although this doesn’t indicate a doubling of time spent among mobile gamers, it does signify a substantial increase in mobile gaming. Game developers have been active in trying to lure new users during the lockdown.

  • Report
     | 
    OCT 15, 2019

    Only time spent with PCs and tablets was greater, at 4:03 daily; time spent with mobile phones was lower, at an average of 2:30. These relative rankings had not changed since H1 2018. Additionally, 55.7% of internet users had watched TV programs made available via broadcasters’ catch-up or on-demand services in the prior month.

  • Report
     | 
    MAY 23, 2019

    Oculus Quest: This all-in-one headset has no cord or tether and is focused on gaming. It will launch with at least 50 available games and a starting price of $399. Oculus Rift S: An updated version of the Oculus Rift, this PC-powered, tethered unit is aimed at VR fans who want the most advanced content. It also has a $399 starting price.

  • Report
     | 
    OCT 15, 2019

    At first glance, these results suggest that ownership of PCs, tablets and smartphones may be lagging slightly in the UK, despite its highly developed digital infrastructure and behaviors.

  • Article
     | 
    NOV 11, 2019

    This year, the PC-based ad market will be about three times the size of the connected TV ad market; by 2022, advertisers will spend more than half as much on connected TV as they do on PC-based digital ads. And connected TV’s relative share could grow even faster depending on how the over-the-top (OTT) video service market develops. For now, the biggest player in terms of users—Netflix—is ad-free.

  • Report
     | 
    MAY 30, 2019

    Online shopping, mobile messaging, playing digital games and checking news, weather or sports results digitally are all contributing to the rise in mobile nonvoice time. Mobile video is also a major factor, as substantial numbers of internet users regularly stream films and TV shows to these devices.

  • Report
     | 
    OCT 15, 2019

    The number of internet users owning a desktop or laptop PC slipped marginally between H1 2018 and a year later, to 70.5%. By comparison with smartphones and PCs, tablets played a lesser role; 33.9% of internet users owned one in H1 2019—but this relatively low figure isn’t surprising in a mobile-first country, where larger-screen devices were often an adjunct to a mobile phone.

  • Report
     | 
    MAY 7, 2020

    The biggest screen in the house is getting more attention than usual as families gather around the TV to either watch traditional broadcast and cable or stream video—or to play video games. News and children’s content are surging in interest. WHAT’S IN THIS REPORT?

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