A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.

Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.

In Spain, streaming platforms are increasingly vying for projects, talent, and viewers. Netflix began producing originals in Spain in 2016 and opened its first European production hub in Madrid in the Spring of 2019. However, as a result of this competition, HBO Spain has doubled down on producing series in Spain in 2019, increasing investment from Amazon Studios, as well as continued investment from Viacom, ATRESMEDIA, and telecom behemoths like Orange & Movistar.

More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.

Pay TV: A service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, Sling TV, etc.). Traditional pay TV providers include cable, satellite, telco, and fiber operators, MSOs, MVPDs, and major TV broadcast and cable networks.

Pay TV providers also have cut back on some of their promotional pricing in an effort to sustain profitability. But as prices increased, more people left pay TV, which has been an ongoing trend in recent years. Pay TV will continue to lose subscribers throughout our forecast period. By 2024, cord-cutters and cord-nevers will outnumber pay TV subscribers.

Pay TV: A service that requires a subscription to a traditional pay TV provider; excludes IPTV and pure-play digital video services (e.g., Hulu, Netflix, YouTube, Sling TV, etc.). Traditional pay TV providers include cable, satellite, telco, and fiber operators, MSOs, MVPDs, and major TV broadcast and cable networks.

Cord-cutter: Someone who once had but then canceled a pay TV service. Cord-never: Someone who never subscribed to pay TV in the first place. Cord-trimmer: Someone who cut back on their pay TV service level but still subscribes. Esports: Organized gaming competitions among professional players and teams.

In addition, 13.4% of households without pay TV still watch linear TV through over-the-air antennas that provide access to broadcast stations for free. So, even when considering all the problems of traditional TV and its downward trajectory, there are still more households who pay for linear TV than those who don’t. Subscriptions.

There may also be challenges to adequately represent viewing in pay TV, broadband-only, and over-the-air homes. Data processes and metric definitions often vary across big data providers. WHAT’S IN THIS REPORT? This report provides an update on the pandemic’s impact on TV ad spend and accelerated shift to CTV viewing.

Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.

MoffettNathanson estimated that the number of pay TV subscriptions fell by 1.8 million in Q1, which would make it the worst quarterly outcome on record for pay TV operators. The number of virtual multichannel video programming distributor (vMVPD) subscriptions, which were once thought to be a saving grace of the traditional TV bundle, fell by 341,000 in Q1.

Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.

Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the streaming wars. How far along is Disney+ after just one year? What might slow down its skyrocketing growth? Can it knock Netflix out of first place? And how will a price hike affect Netflix?