TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.
In the UK, digital OOH (DOOH) accounts for nearly twice as much ad spending as traditional OOH. However, we currently include DOOH in our overall OOH total, rather than adding it into our digital ad spending figures. The differences between digital and traditional placements when it comes to OOH aren’t as marked as they are for other media.