Beyond the chart: Pay TV viewership peaked in 2013, and since then, consumers have flocked to connected TVs (CTVs) and over-the-top services for programming. Advertisers are following close behind: Roughly $1 in $3 spent on TV advertising will go to CTV in 2025, up from less than $1 in $10 in 2019. More like this:. Report: Q2 2022 Digital Video Trends.
On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.
To retain fickle viewers, these platforms will have to keep the captivating content coming—or rethink their subscription models. More like this:. Report: Q4 2021 Digital Video Trends. Article: ViacomCBS becomes Paramount, doubling down on streaming efforts. Article: Disney’s earnings show a company in transition.